This made me laugh.  Do any of you design guys do this?

http://bread-and-honey.blogspot.com/2008/10/what-broccoli.html

ha, yeah I saw that too.  Crazy!!!

The designer threw an easter egg in there I always wanted to do that, but always feared for my job.  hahaha...

they do this to the cover image as a joke? 
i don't want to know what other things they do to the broccoli before they packaged it... yuck!

Maybe it's the company owners and they have a sense of humour