Do you have a normal hourly rate, travel stipend, equipment rental rate.. etc. that you would have charged a stranger to photograph something else - I don't know - flower arrangments or a new fashion line of clothing?
Realistically, the band may never sell 100,000 cd's. BUT - if they are a smashing success - they may sell millions of cds, who knows. Either way, it does work out to nice exposure for you.
I would determine what you would have charged a stranger. I'd draw up an agreement limiting their use of the photograph to just the cd, and to just 100,000 copies. Make sure you demand a photo credit.
Ultimitely, Universal may want ownership of the photo and they would have to negotiate with you. There will be a strong image association with the cd - and it will presumably have many other uses: print ads, posters, media kits, television stills. If they want to use the cd image on their marketing - make Universal negotiate for the right.
I know how it is, you want to help the "struggling artist". You can't give it away. Well, you almost can and feel good about contributing to their success - but if you restrict the usage of the photo you may have more bargaining power upon their success.
edit: Forgot to mention merchandising royalties. If they have a sold-out world tour, that's an awful lot of t-shirts you would want a percentage of. I guess what I was trying to say is don't give it all away. Let them do the cd cover, but maybe you can make $ in the end if you restrict the usage.