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Facebook / Google advertising help

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fotoVoyager:
Since the dreaded Covid has done for my job for a good while yet (travel photographer) I've started making the backpack camera bags I've always wanted and built a website to sell them (gokyogear.com).

Obviously a venture like this lives and dies by advertising and I figure Facebook advertising is a good place to start. I have no idea how that works, how much it costs or where to start.

Has anyone used Facebook advertising to sell stuff? Can you pick who they target with your ads? Do you have to pay up front for x amount of ads, or buy credits that get used up when people click on them?

What about Google ads? I presume you have to choose keywords and the cost of those varies with their popularity. Any tips on using Google would be appreciated.

Also, feel free to test my website effort to destruction, it's the first time I've made something like this, so there's bound to be mistakes.

Firn:
It's been a couple of years since I used both Facebook ads and Google ads for my products, so I am not sure whether things have changed by now. They probably have a bit.
At least back then, yes, you could  pick who to target audience on Facebook. You have to set your budget when you create a campaign, but payment was made at the end of the month. Facebook charged you for every time the ad was shown to someone, and, if I remember correctly, charged a different amount when someone actually clicked on the ad. I only tried out Facebook ads 2 or 3 times and the first time when I had a free coupon, then I gave up again, because the "view vs. click ration" there was insane. My ad was shown to a great amount of people and I had to pay for that, but hardly anyone actually clicked on the ads. In the end I did not think it was worth my money.

Google ads is something I used for a couple of years and I always felt like you got way more for your money than with Facebook ads.
The cost doesn't (or at least back then didn't) change with the keywords. With Google ad it is a bit different, because there every site that is a partnet site of google ads sets their own price for ads. So each time someone clicks on your ad, the costs may be very different, depending on what the person running the site wanted for the ad. But you can set limits how  much you are willing to pay for a single click.

My advice would be to watch out for promotion offers from Google ads. From time to time Google ads is offering free coupons. It's most often (but not always) for new registered members and it's usually something like "Invest 25$ and get 50$ for free" and I would suggest to look out for something like this.

Uncle Pete:

--- Quote from: fotoVoyager on April 29, 2021, 03:16 ---Since the dreaded Covid has done for my job for a good while yet (travel photographer) I've started making the backpack camera bags I've always wanted and built a website to sell them (gokyogear.com).

Obviously a venture like this lives and dies by advertising and I figure Facebook advertising is a good place to start. I have no idea how that works, how much it costs or where to start.

Has anyone used Facebook advertising to sell stuff? Can you pick who they target with your ads? Do you have to pay up front for x amount of ads, or buy credits that get used up when people click on them?

What about Google ads? I presume you have to choose keywords and the cost of those varies with their popularity. Any tips on using Google would be appreciated.

Also, feel free to test my website effort to destruction, it's the first time I've made something like this, so there's bound to be mistakes.

--- End quote ---

Nice website, pops up nice and very colorful. Says what someone needs to know, right from the start without wasting time.  https://gokyogear.com/

I noticed you say no logos. As far as marketing goes, maybe you should have an orange (or whatever color) gokyogear on the bag. You asked about advertising and I'll have to say, that people who have and use your product, will carry your logo around for others to see. Doesn't have to be obtrusive or large, but that could pay back in having your name be seen?



Doesn't need to be any larger than 1 inch.

Example, anyone know who this is? It's on all their products and not a big obnoxious logo, but says, who made it.


   8) Not very exciting, but you get the idea.

fotoVoyager:
I'm kind of attracted to the idea of no logo - I'm a bit tired of advertising someone else's brand after paying for their product.

In reality, the reason I didn't brand the bags was I developed them in lockdown and I couldn't go and investigate embroidery shops in person. So that may change soon.

I'm thinking of sewing a 'Made in the UK by xxx' label on the inside like Hilleberg do with their tents for a really personalised feel.

fotoVoyager:
I'm going to try Facebook ads first since they come with an image which I think is a great help, especially for non-English speakers. £10 for 10 days, so £100 experiment.

Then after I'll try Google Adwords for a similar amount.

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