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Author Topic: The 'little guy' VS Coporate America  (Read 8908 times)

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« on: October 14, 2009, 15:46 »
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<a href="http://www.youtube.com/watch?v=kbG_woqXTeg&amp;feature=player_embedded" target="_blank" class="aeva_link bbc_link new_win">http://www.youtube.com/watch?v=kbG_woqXTeg&amp;feature=player_embedded</a>


I just thought I would post this link in support of the 'little guy'  I think the more exposure he gets the better.

The short of it.
He has a beer that is called Vermonster

Monster engery drink has decided they want to make a beer.  They want to use their monster name for the beer and say that this guy has to give up the use of the Vermonster name.  The law appears to be on Vermonster's side but because Monster energy drink has deep pockets they could win a long drawn out legal battle if Vermonster defaults because they don't the funds to go to court again and again and again.
« Last Edit: October 14, 2009, 15:49 by leaf »


« Reply #1 on: October 14, 2009, 17:08 »
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He should sue them.

« Reply #2 on: October 14, 2009, 17:21 »
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It's pathetic such things happen, and I agree this guy should get all the exposure he can get.

The most valuable advice my lawyer gave me (on a different issue) was that "there is a distinct difference between being right and getting (your) right". What he implied was, that - despite this guy being (probably) in his full right to claim and hold the name - the energy (and money) involved in such legal fight, can sometimes be put to better and more productive use to adapt to the circumstances.

I don't mean that the "little guy" should always go belly up when the big guys bark (or bite), but this guy could put his competences (flexibility, entrepreneurship and creativity) to use, and seriously harm this "billion dollar" company big time, in stead of fighting this out in court. It Can Be Done. Buckler - an alcohol free beer, brewed by Heineken, was put off the market, because a local comedian ridiculed it to death in one of his one man shows.  

« Reply #3 on: October 14, 2009, 17:26 »
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I don't think he should give up. I think he should do a 10-year projection on what he thinks his company will make, multiply that times ten, and sell the Vermonster name to Monster for that amount of money.

lisafx

« Reply #4 on: October 14, 2009, 17:49 »
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I don't mean that the "little guy" should always go belly up when the big guys bark (or bite), but this guy could put his competences (flexibility, entrepreneurship and creativity) to use, and seriously harm this "billion dollar" company big time, in stead of fighting this out in court. It Can Be Done. Buckler - an alcohol free beer, brewed by Heineken, was put off the market, because a local comedian ridiculed it to death in one of his one man shows.  


This is the BEST advice.  For anyone who hasn't seen it, here's a great (funny!)example of the little guy shaming a corporation into doing the right thing.

United Breaks Guitars

« Reply #5 on: October 14, 2009, 18:54 »
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^^^ Excellent!

« Reply #6 on: October 14, 2009, 19:16 »
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OK, this sucks.  I'm just about to go the road shooting a bunch of sporting events for Monster!
* I love beer!

JC

« Reply #7 on: October 14, 2009, 21:24 »
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Given the constant trademarking of words by large corporations it is conceivable that all words will eventually be brands or trademarks or whatever and we will eventually, as a species, go back to grunting.

« Reply #8 on: October 14, 2009, 22:14 »
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I get a bit annoyed with all this. No company, regardless of its reputation, embarks on this sort of behaviour. People do. People in the company do.

What has to start to take place is the names of the INDIVIDUALS responsible in these corporations need to be made public so their friends, family, their kid's friends and family, and everyone in the world knows who exactly these people are and what types of behaviour disorders they exhibit.

For far too long we hear "the business has decided ...". That is crap. A business is inanimate, it cannot decided diddly squat. An individual or a group of individuals decided ... and their names are: ...

« Reply #9 on: October 15, 2009, 02:01 »
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I think the legal system is at fault here.  Why not fix that?  Doesn't it make sense to have just one appeal and for the loser to pay all costs?  A simple change to the law could stop this happening all the time.

« Reply #10 on: October 15, 2009, 06:44 »
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I get a bit annoyed with all this. No company, regardless of its reputation, embarks on this sort of behaviour. People do. People in the company do.

What has to start to take place is the names of the INDIVIDUALS responsible in these corporations need to be made public so their friends, family, their kid's friends and family, and everyone in the world knows who exactly these people are and what types of behaviour disorders they exhibit.

For far too long we hear "the business has decided ...". That is crap. A business is inanimate, it cannot decided diddly squat. An individual or a group of individuals decided ... and their names are: ...


Companies undoubtedly develop their own culture and that culture determines to some extent who gets recruited, who gets promoted and it also strongly influences the behaviour of the team.

Try flying over the pond with both British Airways and Virgin for a good example of radically different cultures in action. They both fly out of Heathrow and recruit from the same pool of people __ and that's where the similarity ends. Personally I'd avoid flying with one of them at almost all costs, the other I'm always delighted to do so.

Btw, this is what the Virgin flight crews look like;

http://www.virginatlanticstillredhot.com/popup/tv-ad.html

Noodles

« Reply #11 on: October 15, 2009, 07:21 »
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I always thought Americans didn't know how to brew beer - at least beer you could taste ;)  He seems a decent guy brewing a decent beer - hope it works out for him!

« Reply #12 on: October 15, 2009, 10:39 »
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I always thought Americans didn't know how to brew beer - at least beer you could taste ;)  He seems a decent guy brewing a decent beer - hope it works out for him!

This statement upsets me  ;D

I've been to several countries who are supposed to have great beer and not a single one of them comes close to the majority of Pacific Northwest microbrews.

You just can't beat a good hoppy fragrant northwest IPA.

The american lagers and pilsners (e.g. Budweiser, miller etc) not so much though.

« Reply #13 on: October 15, 2009, 19:56 »
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In reply to Gostwick: Yeah sometimes the Virgin mob look ok. But for me that is the end of it because it is essentially a brand with different owners. In Australia, their customer service in both the phone systems and airways is disgraceful. I have found their staff to be arrogant, and deceitful.

In reply to Noodles: I too have found the same. Most of the Euro beer I have tried reminds me of dishwater.


 

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