MicrostockGroup
Microstock Photography Forum - General => Off Topic => Topic started by: chrisbell on November 28, 2013, 00:31
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It’s finally happened; more than 50% of US adults now have a smartphone. According to the Pew Research Center, the exact figure is 56% up from 35% just two years ago. As the number of smartphone users continues to increase dramatically, more and more business owners are looking to take their business mobile. Remember, if you’re not optimizing your business for smartphones and other mobile devices, you’re missing out on a significant opportunity: 8% of all web traffic and 30% of web searches originate from mobile devices. Here are eight mobile SEO tips to help you capitalize on this golden opportunity.
Shorter keywords
Keyword research is just as important to mobile SEO as it is to traditional SEO. However, it’s important to keep in mind that in the mobile world, everything is condensed; it’s short and sweet. It’s the same with mobile search. Mobile users are less likely to type in long keywords and phrases from their tiny screens. Remember that when conducting keyword research.
Make connections
Just as with traditional SEO, it’s important to have links in your mobile content. Make sure you’re connected with the right directories so that mobile users are finding on clicking on links that will take you to your mobile website.
Be social
Social media accounts for a significant amount of time spent on mobile devices. People like to remain connected to the social world wherever they go. It’s critical that business owners integrate their mobile channel with their social media channel. Include share buttons on your mobile site. Maintain a social media presence.
Don’t worry about URLs
Many businesses that have a mobile site and a regular website worry that by diverting mobile traffic to a different URL they negatively affect the traffic and ranking on their main site. Google has cleared up the confusion by announcing that they have the technology to differentiate between the two sites so you’re ranking won’t be negatively impacted.
Relevant, concise content
No amount of mobile SEO will improve your reputation if the content itself isn’t relevant. Also, just as with keywords, remember to keep it concise. People are less likely to read through big blocks of texts on a 4-inch screen.
Independent mobile site
Many business owners are tempted to make their mobile site an exact copy of their regular website. It’s important to know that many components that work on the regular site won’t work as well on a mobile device. Focus on making the mobile site simple and easy to navigate.
Consider responsive web design
A fast-growing trend in mobile marketing is responsive web design. The huge advantage here is that rather than start from scratch with your mobile site, responsive web design automatically adjusts your website to optimize it for each mobile device being used to access it. It can adjust for screen size, operating system, and other factors.
Use Mobile SEO tools
Mobile has its own set of tools when it comes to SEO. Use them. Rely on these tools to conduct mobile analytics and fine tune your mobile marketing strategies.
Mobile Technology News brought to you by businesstexter.com
Source:
searchenginepeople.com/blog/925-8-essential-mobile-seo-considerations.html
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I dont care if this is spam, its true. I had a heated discussion about this on Symbiostock with someone who was missing the importance of having a good looking mobile site.
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I haven't thought about shorter keywords very interesting point.
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I wonder how many image buyers buy via their phones.
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I wonder how many image buyers buy via their phones.
Maybe not much, but that is not important even.
72% Of Smartphone Owners Want Mobile-Friendly Sites
http://www.internetretailer.com/2012/09/25/72-smartphone-owners-want-mobile-friendly-sites (http://www.internetretailer.com/2012/09/25/72-smartphone-owners-want-mobile-friendly-sites)
http://visual.ly/takeover-mobile-internet-will-it-replace-desktop-use (http://visual.ly/takeover-mobile-internet-will-it-replace-desktop-use)
http://mailmedia.monitisegroup.com/issuu/Monitise-Defending_the_Bank_Role.pdf (http://mailmedia.monitisegroup.com/issuu/Monitise-Defending_the_Bank_Role.pdf)
http://www.walkersandsdigital.com/Walker-Sands-Mobile-Traffic-Report-Q3-2013 (http://www.walkersandsdigital.com/Walker-Sands-Mobile-Traffic-Report-Q3-2013)
OMNIBUYER. How frequently do you start shopping on one device (or in a store) and then finish the purchase on another device (or in the store)?
Base: Total respondents, ‘I don’t know’ have been excluded (n=1,740)
START. Where did you start shopping?
COMPLETE. Where did you complete your purchase?
Base: Started shopping on one device and purchased elsewhere (n=1,164)
67% have started shopping on one device (or in store) but completed the purchase elsewhere
41% started on a smartphone and ended on the PC. If you dont have a mobile site, you also take away the chance for a buyer to start on your site and end on the PC.
56% started on a tabled and ended on a PC
76% started in a stored and ended on a PC
77% started on a PC and ended in a store
http://thearf-org-aux-assets.s3.amazonaws.com/am8/presentations/EL/monday/The%20Connected%20Shopper-Engaging%20Through%20Devices.pdf (http://thearf-org-aux-assets.s3.amazonaws.com/am8/presentations/EL/monday/The%20Connected%20Shopper-Engaging%20Through%20Devices.pdf)
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Interesting. And there's me thinking my smartphone is just for playing AngryBirds.
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SEO for mobile and web is the same. There is no need to create a second optimized mobile site. Create the website as usual with good content, keywords and links etc. Just make sure the platform it is built on is optimized for mobile (mobile enabled). Most sites will render on a mobile device, but you want a website that renders in a mobile version. There are plenty of free emulators out there so you can see how you site looks on a IPad or the latest Nokia etc...
No need for shorter keywords - your search terms on the website will be fine; maybe if you're selling somethingwierdandlongname. Probably not though.
Mobile use is however exploding worldwide, the question is how this relates to stock images for us?
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No need for shorter keywords - your search terms on the website will be fine; maybe if you're selling somethingwierdandlongname. Probably not though.
And if you're selling somethingwierdandlongname, how could you shorten it, unless it has a common and well-known contraction?
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I wonder how many image buyers buy via their phones.
That what I think.
However, I'd like my symbio site to look good anyways, and it's kind of a jumbled mess.
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I wonder how many image buyers buy via their phones.
That what I think.
However, I'd like my symbio site to look good anyways, and it's kind of a jumbled mess.
it is fine Sean, I just believe you guys should have one/two more sizes between Medium (0.6MP) and Large (Full size), its a big jump I guess
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I know that I'm definitely less-inclined to type when I'm looking something up on my phone. I never really thought of that from an SEO standpoint.
This thread made me think, so if it is spam, it's tasty!
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So short sighted, it's for Candy Crush Saga too. ;)
Interesting. And there's me thinking my smartphone is just for playing AngryBirds.