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Author Topic: Big surprise of Pond5's new "price test". They actually raised price on most  (Read 324 times)

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« on: July 10, 2024, 06:22 »
+2
I now see no more $25/HD or $27-50/4K clips I used to see from some major high quality contributors.  Pond5 raised the minimum HD price to $59 and designated those clips as "Standard footage".  Pond5 designated those 4k clips as "Premium footage" at $149/HD or 4K.  Many higher priced contributors with good sales record are excluded from this price test.  I'm very happy with this price test.  For years, Pond5 promoted $25/HD clips to fight against race to the bottom trend, but finally realized there aren't much money to be made pricing at such a low price.  Based on my own test this year, buyers pay $149/HD if they really need that particular clip.  I hope this price test will bring higher revenue to Pond/Shutterstock and contributors so that this new $59/HD minimum price will stay for good.

https://www.pond5.com/search?kw=&media=footage&pricerange=|29&pricerange=29|49
« Last Edit: July 10, 2024, 06:25 by blvdone »


« Reply #1 on: July 10, 2024, 06:32 »
0
Actually, I found "Standard footage" are priced at $59 for both HD or 4K.  But most 4K clips are not priced at $149 as "Premium footage" tier.
« Last Edit: July 10, 2024, 06:43 by blvdone »

« Reply #2 on: July 10, 2024, 07:02 »
+1
Most of my clips above 720p are now $149 for HD or 4K.  That raised my HD price, but lowered my 4K price.

I'm actually OK with this move.  I prefer standardized pricing across the board.

However, I see that some producers' portfolios were either untouched, leaving their original pricing, or dropped to the "standard pricing" of $59.  I suspect these users are those that loudly complained or like to make waves in the forums.


« Reply #3 on: July 10, 2024, 07:30 »
+1
Most of my clips above 720p are now $149 for HD or 4K.  That raised my HD price, but lowered my 4K price.

I'm actually OK with this move.  I prefer standardized pricing across the board.

However, I see that some producers' portfolios were either untouched, leaving their original pricing, or dropped to the "standard pricing" of $59.  I suspect these users are those that loudly complained or like to make waves in the forums.

They didn't change my prices either because my prices were higher than their "Premium" or "Standard" tiers already.  So, I'm happy to see all other clips' prices gone up.  I suspect $59/HD or 4K clips are lower quality clips that never sold.  So, it's all good to me.  I really hated seeing high quality $25 clips from top producers like Yuri's PeopleImages.

« Reply #4 on: July 10, 2024, 08:53 »
0
Just found out this price test is probably USA market only.  I used VPN access from UK and saw those El Cheapo prices still in tact.


 

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