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Author Topic: Big surprise of Pond5's new "price test". They actually raised price on most  (Read 885 times)

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« on: July 10, 2024, 06:22 »
+2
I now see no more $25/HD or $27-50/4K clips I used to see from some major high quality contributors.  Pond5 raised the minimum HD price to $59 and designated those clips as "Standard footage".  Pond5 designated those 4k clips as "Premium footage" at $149/HD or 4K.  Many higher priced contributors with good sales record are excluded from this price test.  I'm very happy with this price test.  For years, Pond5 promoted $25/HD clips to fight against race to the bottom trend, but finally realized there aren't much money to be made pricing at such a low price.  Based on my own test this year, buyers pay $149/HD if they really need that particular clip.  I hope this price test will bring higher revenue to Pond/Shutterstock and contributors so that this new $59/HD minimum price will stay for good.

https://www.pond5.com/search?kw=&media=footage&pricerange=|29&pricerange=29|49
« Last Edit: July 10, 2024, 06:25 by blvdone »


« Reply #1 on: July 10, 2024, 06:32 »
0
Actually, I found "Standard footage" are priced at $59 for both HD or 4K.  But most 4K clips are not priced at $149 as "Premium footage" tier.
« Last Edit: July 10, 2024, 06:43 by blvdone »

« Reply #2 on: July 10, 2024, 07:02 »
+1
Most of my clips above 720p are now $149 for HD or 4K.  That raised my HD price, but lowered my 4K price.

I'm actually OK with this move.  I prefer standardized pricing across the board.

However, I see that some producers' portfolios were either untouched, leaving their original pricing, or dropped to the "standard pricing" of $59.  I suspect these users are those that loudly complained or like to make waves in the forums.


« Reply #3 on: July 10, 2024, 07:30 »
+1
Most of my clips above 720p are now $149 for HD or 4K.  That raised my HD price, but lowered my 4K price.

I'm actually OK with this move.  I prefer standardized pricing across the board.

However, I see that some producers' portfolios were either untouched, leaving their original pricing, or dropped to the "standard pricing" of $59.  I suspect these users are those that loudly complained or like to make waves in the forums.

They didn't change my prices either because my prices were higher than their "Premium" or "Standard" tiers already.  So, I'm happy to see all other clips' prices gone up.  I suspect $59/HD or 4K clips are lower quality clips that never sold.  So, it's all good to me.  I really hated seeing high quality $25 clips from top producers like Yuri's PeopleImages.

« Reply #4 on: July 10, 2024, 08:53 »
0
Just found out this price test is probably USA market only.  I used VPN access from UK and saw those El Cheapo prices still in tact.

« Reply #5 on: July 16, 2024, 16:57 »
0
blvdone, I would like some information.

 A few days ago, the HD video I priced at $25 was licensed for $144.60, leaving me a commission of $57.84. (Explanation Premium License). This happened twice.

2 days ago, the 4K video I priced at $50 was sold for $90.35, leaving me a commission of $36.14. (Explanation Custom License). But when I open the video to buy, it appears as 4K for $20.

Why do they pay more than we want to buy the video? Or, do these types of sales yield much more income when you price it higher? (My English is a bit bad, I hope it's easy to understand :))


« Last Edit: July 16, 2024, 17:15 by BT1976 »

« Reply #6 on: July 16, 2024, 19:27 »
0
blvdone, I would like some information.

 A few days ago, the HD video I priced at $25 was licensed for $144.60, leaving me a commission of $57.84. (Explanation Premium License). This happened twice.

2 days ago, the 4K video I priced at $50 was sold for $90.35, leaving me a commission of $36.14. (Explanation Custom License). But when I open the video to buy, it appears as 4K for $20.

Why do they pay more than we want to buy the video? Or, do these types of sales yield much more income when you price it higher? (My English is a bit bad, I hope it's easy to understand :))




My advice to you is to stop pricing your clips so dirt cheap.  You probably will end up making a lot more money if you price your clips at decent prices.  I currently price my regular HD clips at $117 and 4K clips at $148.  My top selling clips at $149/HD and $199/4K.  Any other question, you should email to [email protected]

« Reply #7 on: July 17, 2024, 01:18 »
0
The prices you set are for individual licenses, custom and premium usually sell for more than your price, because of the additional rights/ higher audience size etc.  8)

« Reply #8 on: July 17, 2024, 15:10 »
0
Im left in the dirt. Each year I clear about $1500. This year to date Im at $145. Trajectory is $290.  Something changed when SS bought them. I know there are swings in any business, but this pattern is repeatable for almost seven months.  I think thats enough to conclude that P5 is now dead for me, like RF 123 was.

It doesnt seem to matter that they can price my content for peanuts, even then Im not getting any sales..and the few times I do they are image sales not vids.

Very dissappointing.

« Reply #9 on: July 18, 2024, 03:20 »
+1
Im left in the dirt. Each year I clear about $1500. This year to date Im at $145. Trajectory is $290.  Something changed when SS bought them. I know there are swings in any business, but this pattern is repeatable for almost seven months.  I think thats enough to conclude that P5 is now dead for me, like RF 123 was.

It doesnt seem to matter that they can price my content for peanuts, even then Im not getting any sales..and the few times I do they are image sales not vids.

Very dissappointing.

Pond5 is doing good for me this year, last year I made 2378$, this year till today 1960$ (147$ sold today). It depends on luck in my case, as I have some unique editorial clips, but it's a very specific niche.


 

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