Agency Based Discussion > Pond5
Pricing photos on P5
trek:
They seem to discount anyway. So I price them at 10 or more.
emjaysmith:
I originally had my photos set at $15 but some time ago they had a promotion where they sold at less than the set price so I put mine up to $20 to compensate. Don't get many sales but when I do at least it doesn't feel like I am being robbed.
klod:
Go take a peek at prices for buyers on Pound5, SS, ALAMY, getty do not take my word. Pound5 lists Disney and CNN as clients. I think big agencies like that would not buy a 5 dollar image. They expect to pay a lot more..
komikmiha:
What about image credit? Do you leave it blank?
everest:
Let me first say that I have only videos on P5 but my strategy with pricing those is as follows:
Never let size dictate price, it is irrelevant and I think this is one of the few things that Getty understood and got right.
You are competing on a very tough market where all the actors are offering very low subscription prices (or even free) so you have to be aware of that situation. 5-20$ should be right for very "common" images that are available everywhere. For a red apple on a white background, two businesspeople handshaking, a beautiful generic forest, a grungy background,etc ....don't overprice as you might get lucky a few times but it is not a good strategy to get consistent sales and those generic images should play more on sell high volume at low prices than the contrary.
Now if you have unique images that you know for sure they cannot be found elsewhere I would put those exclusive on P5 and ramp it all the way up to 99-399$ ( a lucky shot, unique editorials, very high production value images,etc).
Let me explain an anecdote that happened to me in a short time after I left the Rights Managed collection of Getty as I was angry about their low prices. A client approached me a short time after that he had an image ( very expensive to create) on a Getty lightbox that they wanted to use for a book cover, and was told by the agency support to contact me directly as they did not represent more my images. They first wanted to pay me 500$ at most for exclusive rights in perpetuity for the image and similars. Of course I was not interested at all and we begun negotiating. The final result was a 2000$ sale for exclusive use for 2 years only in the editorial market.
A few weeks later another client contacted me in a similar way but this time it was for a very mundane shot of chameleon on white background. I asked for 400$ and never heard back.
It is tough to decide when to price high or low but scarcity of alternatives should be your biggest incentive to price way higher once you have researched that image and know there is no competition for it. But those are usually only a minority of our portfolios.
Think also that ranking is also important and once any of your images gets traction it is much easier to slowly rice the price and stop if you see a dip. So don't overprice at the beggining as it can drop your work into the darkness of low results in searches and that is the death of any generic content.
But again, P5 is not an agency yet that sells a lot of still images......I hope this will change some day. Remember that 40-60% of 10$ is still much more than those 10c-40c or less that Getty and Shutterstock.
--- Quote from: klod on June 07, 2020, 08:48 ---Hello:
How do you price photos on P5? Photos available from other stock agencies and photos exclusive to P5? Almost all of my pics are high rez-6000x4000.
--- End quote ---
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