I was invited by Zazzle Brasil to open a store in Portuguese. It makes sense for the local market since the translations are very poor. However, I wonder if it's a good strategy.
Today I have products in four languages (the greeting cards) in my store. Even for those products in which the language doesn't make any difference, but are related to a country (for instance, images with acountry flag), I add keywords in that specific language.
What do you think? Would you start a local store?