Two years ago they upped the rank levels considerably, saying people were reaching them too fast. I was a couple months away from being emerald at the time. Once again... I am a couple months away from being emerald. If they move the goal posts again it appears that they are moving the goal posts at a very similar rate as the photographers are moving up the ranks which makes for very few people actually ever reaching emerald and above.
Ditto - I was very close to Emerald last time and I am 800-900 sales away now. They better not change it again.