VB actually is in the process of sourcing in content for a one-time-fee. So it will be offered as "own" content on the site and available for a flat fee to customers forever and without limitation.

This business model, if it takes root, will eradicate the existing stock market. Even if you sign up for a commission you just feed the site to get a customer base, and once that base is established you will just receive 100% of nothing while the own content will be promoted.

You should think really well before supporting business models that will destroy your very livelihood.