Coincidentally I was just looking at a couple of those sites today. With blockchain the technology certainly exists to curtail a lot of image theft online, but as I understand it in order for it to be beneficial to any of us all of the agencies would need to adopt it into their respective licensing programs. I don't see that happening anytime soon because as it stands blockchain is an open ledger, meaning in essence agencies would need to share their licensing data (read customers) with each other as well as with contributors in order to effectively track infringements. Not likely.
I agree, the two sites I was looking at definitely look like they are gearing up for the business side of things in terms of litigation. Perhaps as an arms length middleman between all of the agencies and creatives? Holding the "wallet" on behalf of stakeholders for a cut of any settlement. Might be a great business.
I agree, the two sites I was looking at definitely look like they are gearing up for the business side of things in terms of litigation. Perhaps as an arms length middleman between all of the agencies and creatives? Holding the "wallet" on behalf of stakeholders for a cut of any settlement. Might be a great business.
