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iStockPhoto.com / Re: istock and keywords
« on: December 02, 2008, 22:32 »
Possibly one reason why people started spamming keywords is that they discovered that the so-called algorithms for recognizing synonyms and related terms don't work. I can't remember which file or which terms were involved, but I tried once to minimize keywords in order to avoid rejection. After the file was accepted I tried searching for it using synonymous or nearly synonymous terms and found that it didn't appear at all unless I used the exact keywords I had selected. Probably buyers are not always exactly precise in their searches so a little bit of looseness in keywording is called for.
This might explain why people would push the envelope a bit and add "screw" for what is technically a "bolt", in the above example. In my case I simply added a few more keywords after the fact to conform with what I was sure were the common words which English speaking buyers would likely use.
However this doesn't explain the ludicrous keywords like "land vehicle", "business", "one object", "carpenter", etc. which were added to the picture of a pile of nuts and bolts. I'm guessing that a buyer searching for those terms would be less than thrilled if a lot of junk like that cropped up.
I think it was Yuri who mentioned that his keywording is outsourced to India, then is polished in Australia. Why don't the microstock agencies do that? The contributors wouldn't need to specify any keywords, other than making suggestions and hints about pictures of obscure subjects or subtle concepts. It would be a lot easier to train and motivate dedicated specialists whose living depends on accuracy and utility of their keywords, rather than trying to depend on content providers who (up to a point) will make more money the more they can spam keywords to get their images in front of more eyes, or on image inspectors whose expertise is in graphic arts and not language.
Or, they could continue to have the keywords added by contributors, but subject them to review by dedicated keyword polishers. The contributors who require the fewest changes to their keywords would get a slightly higher commission because they cost the agency less money in making corrections.
This might explain why people would push the envelope a bit and add "screw" for what is technically a "bolt", in the above example. In my case I simply added a few more keywords after the fact to conform with what I was sure were the common words which English speaking buyers would likely use.
However this doesn't explain the ludicrous keywords like "land vehicle", "business", "one object", "carpenter", etc. which were added to the picture of a pile of nuts and bolts. I'm guessing that a buyer searching for those terms would be less than thrilled if a lot of junk like that cropped up.
I think it was Yuri who mentioned that his keywording is outsourced to India, then is polished in Australia. Why don't the microstock agencies do that? The contributors wouldn't need to specify any keywords, other than making suggestions and hints about pictures of obscure subjects or subtle concepts. It would be a lot easier to train and motivate dedicated specialists whose living depends on accuracy and utility of their keywords, rather than trying to depend on content providers who (up to a point) will make more money the more they can spam keywords to get their images in front of more eyes, or on image inspectors whose expertise is in graphic arts and not language.
Or, they could continue to have the keywords added by contributors, but subject them to review by dedicated keyword polishers. The contributors who require the fewest changes to their keywords would get a slightly higher commission because they cost the agency less money in making corrections.