One of my clients in the telecoms space fronted up to a major industry exhibition. They spent a huge amount of money on their stand and one of their key competitors was right next door to them.
You guess where this is going, right? By chance, the designers for both companies had used the exact same cheap stock image to market their companies at the same show that year. It was hugely embarrassing for everyone concerned.
The result is that they contacted me and I was literally flown around the world to shoot a portfolio of custom stock images for them. Dubai, Kenya, Mozambique, Hong Kong, Washinton DC, London and Belgium.
Your insights are so very valuable and interesting. Clearly there is a market - it just may be a lot smaller and better served at a far higher price with niche content that is very difficult for others to get.
You guess where this is going, right? By chance, the designers for both companies had used the exact same cheap stock image to market their companies at the same show that year. It was hugely embarrassing for everyone concerned.
The result is that they contacted me and I was literally flown around the world to shoot a portfolio of custom stock images for them. Dubai, Kenya, Mozambique, Hong Kong, Washinton DC, London and Belgium.
Your insights are so very valuable and interesting. Clearly there is a market - it just may be a lot smaller and better served at a far higher price with niche content that is very difficult for others to get.
