It is my suspicion that the Alexa ranking is very pertinent to dropping sales site wide at IS. I do not believe for one nano second that sales and revenue "are exactly as they predicted". Case in point is their sudden faux interest last month in improving communication with contributors, their long overdue lifting of the curtain to introduce key administrative players, their unabashedly shameful promotion to give to charity for increased sales, and their recent resurrection of "contributor trusted" JJRD. IMO, they are scared sh*tless and are obviously in panic mode.


