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Messages - cobalt

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5051
iStockPhoto.com / Re: New Survey...
« on: August 26, 2011, 15:17 »
Both rogermexico and lobo are doing a great job. Id be very surprised if they let go of them.

I know lobo and his comments arent popular, but the "good cop/bad cop routine" works well between both.

They can always bring in additional moderators or admins to liven up the place if they want to. Or just post any bad news and disappear from the forums without answering questions.

I am still trying to be optimistic and hope there will be a new positive direction. But maybe as an exclusive I have to see the half full glass.

5052
I have a lot of Sony Gear and I am really excited. I love my little Nex5, and  the new Nex 7 looks very promising.

For studio work I have the alpha900 and I hope they follow up model will do video, just like the new 77.

5053
iStockPhoto.com / Re: New Survey...
« on: August 26, 2011, 14:01 »
I really dont know - who would they sell istock too? Maybe Getty as a whole?? But I still dont understand the business logic of undermining the community.

The community was the basis of the economic success of istock. It is in their own economic interest to keep people interested in staying exclusive, uploading as many pictures as possible to fill several agencies and various collections.

I know a lot of exclusives who are thinking of quitting or are just uploading a lot less. The photographers are focussing more on their assignment work, the people with other day jobs on their other work. And pond5 is attracting the photographers who are learning video. 50% royalties with no shifting mirage targets is hard to beat as a offer.

Like Stan said, the RC system is dividing the community, there is a lot less interest in sharing and JJs announcement that the "hard working and talented artist has nothing to fear" is unfortunately not calming people. Because who will make that decision? The customers or istock?

Ok, now i am ranting. I just thought the survey was really well designed. It gives me hope that they do want to bring the site back into its leadership position.

5054
iStockPhoto.com / Re: New Survey...
« on: August 26, 2011, 11:02 »
I think the survey is important because this should give her the opinion of the overall mood of the contributors. She has no prior experience with istock, maybe she thinks that the forums are just for the "untalented whining artists" while the "real pros" are all superhappy and content and dont bother with the forums at all.

That is why I believe  it is very, very important to make your voice heard and fill out the survey even if you just answer every question with just a half sentence.

5055
iStockPhoto.com / Re: Is it not just a tad ironic....
« on: August 26, 2011, 00:40 »
Well maybe it works for the target group. I suppose kids communicate differently and so feast is probably perfect for them.

I just wonder, because the average age in the stock world seems to be over thirty. Or the endless 29.

5056
iStockPhoto.com / Re: Is it not just a tad ironic....
« on: August 25, 2011, 23:55 »
Sounds like an overhip version of what istock was. Very strange.

Who is the target group? Students? Very young designers in their teens or early twenties?

I didnt get an email for feast, but maybe this is a US thing.

ETA: just read about the mentorship programm, so its apparently aimed at students (17-22)

5057
iStockPhoto.com / Re: New Survey...
« on: August 24, 2011, 18:35 »
I finally got the survey and gave it quite a bit of time. It is well designed and I hope they are genuinly interested in our opinion. I thought it was interesting that one of the question was if we contribute more or less than a year ago.

I would also like to appeal to all of you to fill it out, even if you just spend 5 minutes on it.

I could have written a lot more, but I think between the many answers Rebecca will see what a mess the last year has been.

The question is: does she have the authority to lead the brand and to change things?

And what is her business vision?

5058
iStockPhoto.com / Re: New Survey...
« on: August 19, 2011, 03:15 »
I am still waiting for mine. I think that they are sending out a survey to everyone is good.

They can always follow it up with interviews of a smaller group later. Certainly sounds interesting what Shutterstock did and that they paid the participants properly for their time shows how much they appreciate their input.

I hope that istock will do surveys like these every year. The contributors are paying the agency a lot of money for the service the agency offers. It is always good to get feedback from your customers.

5059
iStockPhoto.com / Re: Does inspector change our file size?
« on: August 18, 2011, 00:53 »
No.

Inspectors don't change a thing about your file. If there is a problem they will send it back with an appropriate rejetion.

5060
Unless it gets tested in humans, I wouldnt get too excited. This looks like very early stages and they are probably seeding stories to the press while trying to get more funding.

Interesting concept, though.

5061
iStockPhoto.com / Re: Big Change at IS
« on: August 09, 2011, 14:42 »
Sorry for disturbing the discussion by talking about stock :-)

Ill definetly try the 8 minute dryer tip if it ever stops raining this summer..

5062
iStockPhoto.com / Re: Big Change at IS
« on: August 09, 2011, 14:07 »
"Sorry to snip, but are you kidding? There's stock images in use everywhere in Germany, and I'm sure someone can correct me but its the biggest market outside the US for stock images. Mostly buyers are using Fotolia, but stock images are everywhere."

Stock images are in use everywhere when designers do the job. And obviously all the large advertising campaigns that you see are done by designers.

I am talking about small to medium businesses that make the backbone of the German economy. Again many of them will hire a designer, for instance when they do a website or have a large project.

But they rarely use a stock site directly - for instance when they do their routine power point presentations, small newsletter etc...I used to work on up to 12 trade shows a year that had mostly small businesses. All the small electricians, restaurants, pubs, clothes shops, doctors. All these people can use images. And of course all the machine and engineering related companies that noone has ever heard of but that are essentiel to German success in export.

But they are usually too stingy to hire a photographer so either they take their own pictures or just use text.

Small - medium businesses carry 70% of our economy, so that is a huge market to approach.

Like you say the designers seem to favor fotolia, at least that is the most common name I encounter if the webdesigners lists the image credits.

So over here istock can grow two ways: reach out direct to the smaller businesses and take away fotolias market share.

Germans are "do it yourself" people, paying for a designers work hour is considered expensive by many. So will enjoy working with a stock site if someone shows them how to use it.

Ive been showing people how to use istock for years. Unfortuantely when best match was dominated by V/A without a price filter, even my own friends opened accounts on fotolia.

On some searches V/A was 70% of the first 200 images, especially for people who dont use stock every day it appeared like istock had dramatically increased their prices.

So whatever market share istock has now, they can still grow for many years to come.

5063
iStockPhoto.com / Re: Is Lobo getting out of control.......?
« on: August 08, 2011, 06:55 »
It's neither. It's selling original fine art and prints. It's not advertising related, so even though Saatchi is a big name in advertising this website has nothing to do with stock.

... yet.

Did you hear anything???

5064
iStockPhoto.com / Re: Big Change at IS
« on: August 06, 2011, 21:19 »
Michael wasn't "sent". When he became an admin he suggested to become an official liason/representaion whatever you want to call it. It was his idea and a good one.

Being an admin doesn't mean giving up your identity.

5065
iStockPhoto.com / Re: Big Change at IS
« on: August 06, 2011, 18:25 »
"That's the one thing I'm missing here - an appointed istock official!  "

LOL! I can see what you mean, but I believe a friendly and patient contributor relations admin (who respectfully stays out of the istock bashing threads) could be useful. Someone service oriented.

5066
iStockPhoto.com / Re: Big Change at IS
« on: August 06, 2011, 17:34 »
There is a group of istockers who like to belittle MSG as a place for the whining "beermoney crowd" and obviously they think that only people on istock are "real photographers".  I find it so sad every time I hear it. I love istock and will remain exclusive, but IMO a little humbleness is a sign of professionalism in doing business. After all, you never know who you might be making the next deal with.

However, if istock wanted to work on their reputation over here, they could easily appoint a staff member to be helpful and answer questions, just like other agencies do. My colleague MichaelJay used to do this very patiently and bravely on an outside German forum. I think he was quite successful at reaching out to those who were genuinely interested in istock.

But the best thing is to have the reputation of being the site that brings in the most money.

Preferably double or triple to any competitor. 

5067
iStockPhoto.com / Re: Big Change at IS
« on: August 06, 2011, 11:57 »
You just have to look at the webtraffic on compete.com and compare it with the competition. Plus talk to other diamonds or black diamonds. You saw the last sales thread on istock, it is pitiful.

The USA may be having a recession but world economy hasnt stopped advertising. Here in Germany hardly any business uses stock sites as a resource, with the exception of webdesigners. So there is no reason for a web based company selling universal digital products to stop growing. 9 million members? Even if they just focussed on webdesigners, there must be a lot more in the world. Plus all small to medium businesses, plus the consumer market/blogs/greeting cards etc...

Dont get me wrong, theyve done a great job, but the competition isnt sleeping and they all have full time managers to build the brand.

If you hire a salesman and he tells you he couldnt grow the business because "everyone is down" but you can clearly see many other internet based business and the competition growing - would you pay him a bonus or look for a new salesman? And why is the growth on Shutterstock so strong? Wasnt Thinkstock supposed to replace it?

Think of the growth of other digitally sold content - software, videos, music, think of the sales of smart phones, ipads...is the world market slowing down?

I love istock and I hope it bounces back to the No 1 spot. But in the meantime pretending that everything is fine doesnt help IMO.

Rebecca says she wants to focus on sales. Would she mention that as her first agenda if growth was fantastic and exploding like mushrooms?

For many artists istock is their main income. Obviously they will be concerned about what their agent does.


 

5068
iStockPhoto.com / Re: Big Change at IS
« on: August 06, 2011, 10:26 »
the contributors are paying the agency to bring in the customers. Very obviously istock has failed grow in the last months. Many top contributors are producing fantsatic content in high volume and see no growth. or even decline in sales.

The independents are reporting excellent growth at the competition and looking at webtraffic istock seems to have fallen to a the level of dreamstime. But 2 years ago it was the undisputable no 1 microstock site.

obviously everyone has to make their own business decisions, but in the future who will want to go exclusive with istock if it is notthe no 1?

so i hope that rebecca brings the customers back. after all that is the service that the contributors are paying for.

i also hope she encourages mixed media contributors to stay exclusive, because in my environment I already see what used to be die hard istock photogrPhers signing up with pond5 for video. the rc system discourages them from keeping all content with istock getty.  a photographer will never have enough time to produce enough video to rise up in the system.

I think it is a big mistake to encourage people to leave and spread their content to other sites. Just like it was a mistake to encourage the buyers to leave by refusing to install a price filter for many months.

5069
iStockPhoto.com / Re: Big Change at IS
« on: August 06, 2011, 04:14 »
What I am trying to say - flickr is nt istock. the photographers there dont get together to shoot images with stock in mind. But microstockers want to produce commercial images.
Its no use trying to foster a "stock culture on flickr".

I love the Flickr collection. They just created a "best of flickr".

http://www.gettyimages.com/search/search.aspx/1/creative?brands=fks&isource=FlickrSelectCollectionViewer#1

5070
iStockPhoto.com / Re: Big Change at IS
« on: August 06, 2011, 03:06 »
she will quickly understand the value of a strong crowd sourcing community. People are ready to work for free, whats not to like?


Getty's crowd sourcing resource is Flickr, please don't get naive!

I don't see a huge flickr getty community. just getty picking images from a site with pictures.

The flickr photographers are not doing stock full time. And you are right, on getty they just have a forum, they are not using it as a tool to create a community of well networked artists totally dedicated to working with each other to create great content. Maybe they will in time. After all Bruce always pointed out how much cheaper istockers were producing high quality images by working together.

We don't need creative briefs. We reserach markets and niches before we shoot, we network with each other to keep production costs down.

We just need more simple things - statistic tools to help us optimize our portfolio etc...and obviously - make all the money count towards RC so that making money is the top focus.

If I consider doing video alongside photography, nothing should hold me back. If I plan a shoot and only do photos, because RC does not encourage me to do more than one media, then those videos will simply not be taken. But the customer would greatly benefit from having both photo and video from a set scene.

I am not looking for warm fuzzies, just good economics.

5071
iStockPhoto.com / Re: Big Change at IS
« on: August 05, 2011, 17:13 »
Well, I like the no nonsense lets focus on getting more customers and sales approach. Just follow the money.

I think if she really sticks to the economics of it all, she will quickly understand the value of a strong crowd sourcing community. People are ready to work for free, whats not to like?

If she doesnt, the competitors will. Anyone remember Myspace?

5072
Great post jsnover!

Lets see what Rebecca comes up with and what her plans are. She is holding two full time jobs. It is possible she is only there temporarily to get a feel for the place before she finds a new full time manager. Wouldnt be anything wrong with that either.

But whatever she does, she must increase profit and I think now this means aggressive sales. So at the moment I am optimistic and will try to free up as much time for shooting as I can.

And whatever I upload now will at least go to my portfolio. Whatever the new system is, at least these files will be in.

5073
iStockPhoto.com / Re: Big Change at IS
« on: August 05, 2011, 07:18 »
With regards to prices: I keep thinking of the software apps in the apple store. Sometimes hundreds of thousands of dollars are poured into developing them, but they get sold for 2.99 USD. And you keep reading that people get their investment back in months.

Getty is a high price company. How much growth are they getting? How many buyers are they attracting?

It is always good to test price limits, but to actively drive customes to the competition isnt a clever strategy.

For me that is the main problem with "spreading customers over thinkstock, istock, photos.com...". This plan only sounds good on paper and if you are in a vacuum without competitors. Once you drive the customer away, they will flock to the next company with highest market penetration.

Building up new brands takes a lot of time and costs money. Im not saying they shouldnt do it, but I would prefer if they did it by grabbing customers from our competitors or bringing in entirely new buyers, for instance from emerging markets.

The buyers already on istock - please keep them there!!

5074
iStockPhoto.com / Re: Big Change at IS
« on: August 05, 2011, 06:51 »
Well said. But the success of istock is not just due to Kelly. We all worked on that.

I think it is entirely possible to be grateful how istock changed my life but to also point out that the dramatic loss in contributor trust and sales traffic isnt good for istock.

Kelly moved into a position where he will probably do a lot more good for us than before and he doesnt have to deal with a lot of day to day stuff.

5075
iStockPhoto.com / Re: Big Change at IS
« on: August 05, 2011, 02:41 »
I am glad to see that Rebecca comes from a classic business background. I think the company badly needs someone who understands the whole economics of the site.

istock was the top No1 site and when I look at the traffic rank, we are about to be overtaken by dreamstime. Not funny.

But with a new management I think I can look forward to good sales this autumn. They will want to raise the numbers, so there will be lots and lots of advertising on all fronts to drive traffic back to the site.

Like many here have said, I met Kelly very briefly and came away with a good impression. Very hardworking, very humble, totally dedicated to istock and the contributors.

But he was clearly in the wrong position, so it is good he found a place in NY where he focus more on what he loves best.

My biggest hope is that the new management recognizes that the successful artists are good because they are good business people.

The top 5% have all understood how to identify a market niche for them, they know how to shoot with the customers in mind. From this I hope they allow us to add to our webshop the images we want to add and only remove them from our portfolio if they dont sell.

I dont mind if they add my content to the partner sites as well. I would be happy if all my content went immediately to the partner sites, even without the 18month delay for exclusives.

But in return, I would like to see all the money that I bring in be counted towrds my RC target. Wether I bring in money via photo, film, the partner program or by bringing in well paying buyers - what does it matter??? A dollar earned is a dollar earned.

It would also be great if the management would use all the talents of the community and not just see us as "happy carefree fun loving artists".

The site was built by creating a b2b plattform that benefitted everyone, a very unique marketplace. I hope they recognize that and change gears to allow the plattform to flourish like before.

In the end, they just have to follow the money. And cutting contributor royalties is a trick that only works once. Otherwise the competition will be happy to take care of us.  
 

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