Just to clear that what I previously said:
It is pure interest and my selfishness what drives me to talk to you here.
I have plans to live from doing this and any cut of authors royalties I feel like cut to my personal earnings.
It is not anything against your logic and current position! It is about future where there is action we ALL must do now or will face consequences in the future.

Idea with attracting buyers to FAIR-TRADE sites seems like our best weapon we can use until someone come up with better one.