I'd say this a great move in the right direction for Pond5 and their contributors.
No really. The problem is that there are at least 2 quite separate markets for stock video - big broadcast/content/whatever and small youtube/intra-corporate one. Pond5 pricing is a double edged sword in that if you want to stay profitable in the broadcast market, which has much lower number of sales, you have to price yourself out of the youtube arena. And if you go the other way and lower your prices $25 is not really low enough to appeal to small fish and you seriously damage your profits with traditional big buyers. (Not to mention feeling like excrement for undercutting prices).
I've been considering submitting to Envato for some time but their horrifying process has put me off. A lot of my stuff is ideally suited for that kind of usage, motion backgrounds and such - presentations, maybe greenscreens in youtube videos and so on. As a stock buyer as well as seller, I find myself buying much more often from Envato than Pond5 or SS... Vast majority of projects I do simply can't justify $70 per clip. It's just not that kind of market and not that kind of content. Profitable, sure, but it has a much faster turnover than your traditional media. On the other hand, as a seller I'm probably loosing a heck load of sales just because a lot of my stuff is simply too expensive for a guy just looking for some backdrop for his tube video or something to spice up his boardroom presentation... and the sales I do make to big buyers are not as profitable as they could be because I had to go low in the first place...
Imo, this is absolutely ideal. Now I can finally raise my prices to something normal (say 50) which will give me good returns from occasional sales to the broadcast market while not scaring off youtubers and corporate presentation people. I'm totally /thumbsup about this.
The only thing I'd like to see is the option to opt-out individual files. While a lot of stock stuff could benefit from this 2-tier model, there is content which cannot be sold for next to nothing, even on a limited basis. There are shots which sell and sell well for $500 and more, and with reason, and their exclusivity should be preserved.
No really. The problem is that there are at least 2 quite separate markets for stock video - big broadcast/content/whatever and small youtube/intra-corporate one. Pond5 pricing is a double edged sword in that if you want to stay profitable in the broadcast market, which has much lower number of sales, you have to price yourself out of the youtube arena. And if you go the other way and lower your prices $25 is not really low enough to appeal to small fish and you seriously damage your profits with traditional big buyers. (Not to mention feeling like excrement for undercutting prices).
I've been considering submitting to Envato for some time but their horrifying process has put me off. A lot of my stuff is ideally suited for that kind of usage, motion backgrounds and such - presentations, maybe greenscreens in youtube videos and so on. As a stock buyer as well as seller, I find myself buying much more often from Envato than Pond5 or SS... Vast majority of projects I do simply can't justify $70 per clip. It's just not that kind of market and not that kind of content. Profitable, sure, but it has a much faster turnover than your traditional media. On the other hand, as a seller I'm probably loosing a heck load of sales just because a lot of my stuff is simply too expensive for a guy just looking for some backdrop for his tube video or something to spice up his boardroom presentation... and the sales I do make to big buyers are not as profitable as they could be because I had to go low in the first place...
Imo, this is absolutely ideal. Now I can finally raise my prices to something normal (say 50) which will give me good returns from occasional sales to the broadcast market while not scaring off youtubers and corporate presentation people. I'm totally /thumbsup about this.
The only thing I'd like to see is the option to opt-out individual files. While a lot of stock stuff could benefit from this 2-tier model, there is content which cannot be sold for next to nothing, even on a limited basis. There are shots which sell and sell well for $500 and more, and with reason, and their exclusivity should be preserved.

