On the other hand, a Hasselblad workflow takes about twice as much time, and keeping up with their continual software and firmware updates is no fun. (Our Hasselblad tech rep is on speed-dial!) The Hasselblad cameras also don't work much below freezing. Last winter, I was in North Dakota in zero degree (fahrenheit) temperatures... the H3D-39 would simply not work. Picked up the Canon and had no trouble whatsoever!