Keyword spamming is the term given to the excessive addition of keywords or keyphrases to a web page. This could be accomplished through a variety of means ranging from simply repeating keyphrases in your body text.

Conversion Rate Optimization can be defined in three dimensions.
Designers � Uses this method to optimize a client�s website with a main goal to maximize conversions.
Business Owners � Consider this as part of an online marketing strategy.
Visitors � Causes visitors to buy a product or service and/or promote an internet page to others.
SEO and CRO have three things in common: visitors, traffic generation, and results.