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Messages - George Georgeadis

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1
Dissolve / New Dissolve Reel - Emoji Among Us
« on: July 15, 2014, 17:36 »
Hello everyone,

The creative team at Dissolve has done it again! Here is our latest video:

Emoji Among Us
http://dissolve.com/showreels/emoji

As some of you already know we create these awesome reels/films/videos to promote Dissolve and the work of our amazing contributors. We have made many in the past and some have gone viral such as the "Generic Brand Video" you might have seen going around recently (at over 1 and a half million views currently):

Generic Brand Video
https://www.youtube.com/watch?v=2YBtspm8j8M

If you are curious, here is more we've worked on in the past:
http://dissolve.com/showreels

Have a look and tell us what you think!


2
Dissolve / Re: Introducing Dissolve
« on: July 04, 2014, 17:51 »
Hey guys - I am enjoying this forum so far,

Thank you to EmberMike and everyone for the warm welcome and comments and for taking the time to post all your questions here. I would love to try and address them all for you.

The thing that seems to be a big concern for most of you is royalty rates. We currently offer 30% for non-exclusive contributors and 35% for exclusive contributors. We respect and understand how much sweat and tears goes into what you all do - as a stock producer myself I guarantee you that.

Dissolve heavily invests in marketing and creative to create a premium brand that produces great results for our contributors. Just ask some of our top tier contributors how much their sales have been affected by our marketing alone. There is tremendous power in marketing and thats been the key to Dissolves success so far as well as our growing collection of hundreds of thousands of clips from some of the best contributors in the industry.

We are working hard to create an incredible brand to represent you, a brand that people will love. We want to create something special, a place you can be proud to call home.

To Mantis concern Dissolve is not able to lower commissions on contributors. When a contributor signs with Dissolve, their royalties are set for the duration of the contract. So, no need to fear of rates reducing after youve signed on.

What I was hoping to do in this forum as well is it to keep it real and to address issues and concerns you may have and bring everyone on the same page so we can make this community even better for everyone involved. Were in this together!

3
Dissolve / Re: Introducing Dissolve
« on: July 02, 2014, 18:19 »
x2 on the above.

This site is competing with Pond5 at 50% but as we see with other sites, it is sales that count.

Two questions,

You have a link for "exclusive" clips. Is your exclusivity by clip or does the artist need to be exclusive? I'd assume the former but who knows these days.

Also, I see clips at $80 and $150. Both are HD. How is pricing determined? is it based on sales or something else?

Thank you for your post and excellent questions,

We have a great exclusive contributor program and so we tend to prefer to sign exclusive contributors as artists. Our exclusive artists/contributors also enjoy the benefits of working with us in that capacity and to call Dissolve home. Having said this, we are always open to exploring other opportunities for exclusive content.

For pricing, we collaborate with our contributors to find the tier that best meets their expectations and performs well along side similar product in the broader marketplace.

4
Dissolve / Re: Introducing Dissolve
« on: July 02, 2014, 17:59 »
Unfortunately, my personal experience with Dissolve was anything but positive and professional.  When I first heard of Dissolve many months ago I went to check it out.  What I found was virtually my entire collection of footage (2,000+) clips for sale on Dissolve for $5 each!  Another agency, without my knowledge, had made a lousy deal with Dissolve (sound familiar?). 

Granted the lousy deal was the other agencies fault but Dissolve selling my HD clips or anyone else's for $5 was selling the entire stock footage marketplace down a hole!!  The other agency responded by raising the prices on my clips at Dissolve to $150 each to accommodate for the lousy royalty percent of a percent deal. 

Once I had been notified that the prices had been changed I went back to look again.  The prices had indeed been changed but I then found that Dissolve had made one of my clips a free clip of the month.  Other agencies do this, of course, but they have the decency to ask first and allow the contributor to choose the clip!

Needless to say I had the other agency remove all of my footage from Dissolve and I was told that I would receive some sort of compensation for the two weeks they had been giving my clip away.  I would have been truly surprised if that had come to pass but of course it didn't.

Again, I realize that the other agency was the real dirty dealer here but Dissolves unique selling point of offering HD footage for $5 was/is detrimental to the footage marketplace.  It looks from what I can tell like they may have abandoned the $5 clip pricing but if theyve done it once it shows their shady side and they may do it again.  All that aside, at this point I would not be inclined to join a startup agency for a crummy 30% royalty rate.

Hello there stockmn,

Thank you so much for your message and please allow me to express how glad I am you brought this up. This is something that a few contributors were affected by and an important part of our history as Dissolve, so I would love to set the record straight.

First of all however, please let me say how sorry I am to hear that your experience back then was such a negative one and I regret you had to go through it.

Having said this, I was around when this all happened.  We received a collection from one of our suppliers for distribution on Dissolve.  When the agency informed us that their contributors asked for the clips to be removed or the price changed, we did so immediately.

This happened at a time when all we wanted to do was to create the coolest stock footage website for you guys - the contributors - the people we respect and the people we looked so forward to working with - the LAST thing we ever wanted was to disappoint or hurt you or your livelihoods in any way. So that was very upsetting for the Dissolve team.

You are also correct in noting that Dissolve no longer has a $5 tier. In the beginning, we tested various price tiers from $5 to $500 and found that our footage buyers are not sensitive to higher pricing, so we have now positioned Dissolve as a premium footage marketplace.  Soon we will be adding a new pricing model that will offer even higher prices than $500.

I understand where you are coming from and I welcome you to contact me directly anytime, if you want to discuss all this in more detail. That's what I am here for.

We have an experienced team and despite how young we are, contributors that had had a similar experience as yours are now contributing directly to Dissolve - we have a great relationship with them and are delighted to be helping them grow their business. Among them are familiar top-tier names that you see on many other stock websites.

Send me an e-mail at [email protected] and if you wanted to, we can set up a phone call, I would love to have a more detailed conversation about everything if you wished.

5
Dissolve / Re: Introducing Dissolve
« on: July 02, 2014, 13:55 »
Not a video photographer but I was amazed the examples shown in your "Trends, styles, and techniques" section. Beautiful works.


Thank you for the great comment, while we would love to take credit for the awesome work listed on our "Trends, styles, and techniques" section, that is all beautiful work created by talented filmmakers on Vimeo, merely used here for reference and examples. Having said that, some of these filmmakers are Dissolve contributors and you will be able to find similar footage throughout the site.

Now, if you were curious and wanted to see what our creative team does with some of our footage to promote it and the contributors behind it, have a look at our showreels and short films:

dissolve.com/showreels

Some noteworthy ones to watch:

One of our exclusive contributors Polina, doing what she does best:
http://dissolve.com/showreels/lovely-life

A before and after of how stock footage can enhance an explainer video:
http://dissolve.com/showreels/this-is-an-explainer-video

This is a Generic Brand Video - the reel that got us a Vimeo Staff pick and was featured on Mashable, Time, fastcompany etc.
http://mashable.com/2014/03/25/generic-brand-ad/

Thanks again for the comment!

6
Dissolve / Introducing Dissolve
« on: July 02, 2014, 11:27 »
Hello from Dissolve!

My name is George Georgeadis and I am a filmmaker/storyteller and the product manager here at Dissolve. I work directly with our contributors and I am beyond excited to introduce myself and Dissolve to you.

Dissolve is a new stock footage website by some of the founders and original creative minds behind Veer and iStock. We are 100% focused on selling footage and specializing in supporting the unique needs of footage buyers around the world.

We are looking to work with contributors that are as passionate about stock footage as we are. We believe that footage is at the heart of great storytelling and we are inspired by the work of this creative community.

I am not only a part the Dissolve team, but also a filmmaker and an exclusive stock producer for Dissolve, so I would like to encourage you to ask me any questions you have about Dissolve, about shooting footage, how to become a part of the Dissolve family or anything else you want to know.

We are happy to be on MicrostockGroup to start a dialogue about all things stock footage, and to invite you to become a contributor. Looking forward to meeting you all!

Here's our site: dissolve.com

Here's how to become a Dissolve contributor: contributors.dissolve.com


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