Thanks everyone for your interest and comments. The Swedish site is a really interesting case study; in comparison we have I think around 160 photographers. Actually probably a few more than that now. So far Australian designers and businesses both big and small have shown great interest and been very supportive which has been great. And sales are so far going pretty well.

I didn't even think to pose as anyone else on a forum like this. I guess someone will tell me if I'm not supposed to 'promote' Austockphoto here 

I'd be keen to hear more helpful feedback from experienced stock photographers if anyone gets a chance to take a look at the site, thank you!