Thanks for answers. I will try to reply to all.

I have friends from many countries in the world (I travel a lot) and so many people told me that they saw this ad. More-less we are similar age, so target could be done by age.

In the past I sold few times myself counting Chinese money (just the money, not my face) and thought I could sell this one as well.

I was just surprised how much money I got when I exchanged 100$ in Uzbekistan and did this photo first for Facebook and Instagram and later I uploaded it on Shutterstock. Originally it wasn't meant to be sold as stock photography, but I was like, why not.

Edit just to add an extra thought: Murphy's law for MS: If you upload a photo of yourself in a certain context, that photo will be used in the worst possible representation of that context.

I still remember that gay couple who agreed to be a model for MS photos with their adopted son and that photo was used in a campaign against gay marriage.

I have another photo I probably shouldn't sell, but I have few sales already. Can't even imagine in what context it will be used. Probably about "stop animal abuse" I was just playing with goose, not really holding her neck, just pretending to.

https://www.shutterstock.com/image-photo/man-pretending-choke-goose-nature-bali-570984529

Btw. my grandmother became a meme TWICE. People just used her picture for funny memes instead what it was meant to be used for. I never told her about that. Don't even know how I would explain her

When someone buys a license to use your image, they can use it however they like, as long as it falls within the license terms. So no, you can�t forbid anything, unless they are violating the terms of the license. But you might check to see if your FB account has been hacked. Or check that your privacy settings are set to only allow friends to see your friends. If you aren�t friends with the person using the picture, they shouldn�t be able to see your friends.

Thanks for reply.

I don't think my account is hacked. Nothing suspicious happened.

Nobody can see my friends, not even my friends. Maybe they showed ad to so many people and some of them happened to by my friends.

I don't know how much they can use and re-use picture that has the cheapest license. I got 0.33$ on Shutterstock. It's not one of those extended licenses where I sometimes get 50$.

What if ad is a scam? Can they forbid them to use it further?

Adobe stock declined whole set of pictures from "Iguazu waterfalls" saying it's "Intellectual Property Violation".

How waterfall can be an intellectual property?

Meanwhile, all pictures were accepted on shutterstock. There are no people on those pictures and they are not under editorial licence.