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Off Topic / Facebook / Google advertising help
« on: April 29, 2021, 03:16 »
Since the dreaded Covid has done for my job for a good while yet (travel photographer) I've started making the backpack camera bags I've always wanted and built a website to sell them (gokyogear.com).
Obviously a venture like this lives and dies by advertising and I figure Facebook advertising is a good place to start. I have no idea how that works, how much it costs or where to start.
Has anyone used Facebook advertising to sell stuff? Can you pick who they target with your ads? Do you have to pay up front for x amount of ads, or buy credits that get used up when people click on them?
What about Google ads? I presume you have to choose keywords and the cost of those varies with their popularity. Any tips on using Google would be appreciated.
Also, feel free to test my website effort to destruction, it's the first time I've made something like this, so there's bound to be mistakes.
Obviously a venture like this lives and dies by advertising and I figure Facebook advertising is a good place to start. I have no idea how that works, how much it costs or where to start.
Has anyone used Facebook advertising to sell stuff? Can you pick who they target with your ads? Do you have to pay up front for x amount of ads, or buy credits that get used up when people click on them?
What about Google ads? I presume you have to choose keywords and the cost of those varies with their popularity. Any tips on using Google would be appreciated.
Also, feel free to test my website effort to destruction, it's the first time I've made something like this, so there's bound to be mistakes.