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iStockPhoto.com / how istock search algoritm favors exclusives
« on: December 02, 2008, 18:12 »
I want to give an example of how the search algorithm on IS favors exclusives and thus how important such an algorithm is to get sales.
Let's examenate this file of me.
It was uploaded 8/2007 and had between 30 and 50 downloads until 01/2008 Than downloads stopped and fell back to <10 / month
At 18/01/2008 exclusive member liliboas uploaded this file. It has 100 DL / month
Both file are almost similar. If we run a search on IS with the keywords red + pink + rose + isolated and sort it by most downloads, those 2 files are n1 and 2.
But if we sort it by best match, liliboas file is still first, mine drops to place 50 of 466 files. some other observations :
- only 2 non-exclusives in the top 50
- many files with even 0 downloads, all exclusives
- even some old files with 10 downloads or less, all exclusives
- my file has a DL / view ratio of 294/3550 lilliboas file : 821/17013, which is much less.
What do I want to say with this ?
It's obvious to me why my downloads stopped drastically in January for this file. To non-exclusives this mean that you need to have a very unique file if you want to float to the top. With average files you'll be burried under photos of exclusives
I'm glad IS dropped to 4 place for income, they deserved it ) )
Let's examenate this file of me.
It was uploaded 8/2007 and had between 30 and 50 downloads until 01/2008 Than downloads stopped and fell back to <10 / month
At 18/01/2008 exclusive member liliboas uploaded this file. It has 100 DL / month
Both file are almost similar. If we run a search on IS with the keywords red + pink + rose + isolated and sort it by most downloads, those 2 files are n1 and 2.
But if we sort it by best match, liliboas file is still first, mine drops to place 50 of 466 files. some other observations :
- only 2 non-exclusives in the top 50
- many files with even 0 downloads, all exclusives
- even some old files with 10 downloads or less, all exclusives
- my file has a DL / view ratio of 294/3550 lilliboas file : 821/17013, which is much less.
What do I want to say with this ?
It's obvious to me why my downloads stopped drastically in January for this file. To non-exclusives this mean that you need to have a very unique file if you want to float to the top. With average files you'll be burried under photos of exclusives
I'm glad IS dropped to 4 place for income, they deserved it ) )