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« on: April 10, 2018, 10:20 »
Because when people promote their content they are promoting it outside of their normal organic reach. The idea of promoting content isn't really to gain a net proft on a per view basis, rather, either to sell photos to a larger audience and/or gain further subscribers thus increasing viewership of your photos uploaded in the future and/or increasing the likes/comments/views on an individual photo thus putting it higher up the most viewed/liked list. Promoting content is more about discovery and longer term goals than short term profit. As i mentioned previously, it is akin to gaining more facebook likes/Twitter followers to show your content to.
I must stress though, you do not need to pay to promote your content, it is purely a quicker route to higher views that some people choose to take. If the content is of a good enough quality the users of the platform often share it to their subscribers and photos can gain considerable views and users considerable subscribers through this methodology. We are also investing heavily in SEO technology and marketing systems to increase our existing user base of circa 1,500 uniques per day