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Envato / Re: PhotoDune by Envato
« on: July 20, 2011, 17:46 »
Hey guys, I do appreciate the insight, especially on GraphicRiver > Vectors which I've been thinking a lot about lately. There seems to be quite a few issues holding it back, and most of the time in the past I've not paid a lot of attention to what we do on Vectors because on the GR site, it's Print Templates and PSDs which are the larger share of the site. But we are looking at it now in detail, so this information helps.
One interesting note on the pricing question is that we did a price increase last year (a modest one) and unit sales dived and took months to recover to their former levels. Because of the price change, the overall outcome was about the same though, so it was OK overall, but did make us a bit wary of going too much higher. For me personally (as I used to buy lots of vectors) I found I spent more when prices were lower on sites like iStock, than when they got higher and I had to be really certain I was going to use something. Prior to that I just used to buy indiscriminantly and throw half of them away :-) But I don't know if that's normal, I may just be a dumb shopper!
One interesting note on the pricing question is that we did a price increase last year (a modest one) and unit sales dived and took months to recover to their former levels. Because of the price change, the overall outcome was about the same though, so it was OK overall, but did make us a bit wary of going too much higher. For me personally (as I used to buy lots of vectors) I found I spent more when prices were lower on sites like iStock, than when they got higher and I had to be really certain I was going to use something. Prior to that I just used to buy indiscriminantly and throw half of them away :-) But I don't know if that's normal, I may just be a dumb shopper!