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Messages - stockmarketer

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726
I would say there are a lot of similarities between starting out in microstock and, say, opening a restaurant.

In both ventures, most people will fail unless they:

- Know their customers very, very well
- Have something extremely unique to offer
- Understand core business principles: what need isn't being met, or how can I meet needs in a better/cheaper/faster way than others are currently doing

Many people will open a restaurant because it's been their dream to do so all their lives.  But most will fail because having a dream isn't enough.  The same goes for microstock.  

It's extremely difficult to do this and succeed if you don't define the core marketing principles: who is my customer, what are his/her needs, how can I meet those needs better than anyone else?   If you're uploading some Grand Canyon or puppy or rainbow photos tonight, you should first yourself those questions, and if you truly want to do this for a living.

727
Illustration - General / Re: Fotolia Observation
« on: July 20, 2011, 15:33 »
I went two full weeks without a single sale during the first part of the July. I decided a few days ago to upload a handful of files and within two days I have had a half-dozen sales.

Statistically speaking, the difference between 0 and 6 sales is insignificant.  You'd really have to be generating sales in the 100 / day range and do a test to see if a halt in uploading would have a measurable impact.   

FT is my second best selling agency, and I do a pretty good volume there every day.  I can tell you that I took some time off in June and looking back I see no noticeable drop in sales that connect to my absence in any way.

728
Perhaps at the bottom of all this there is a nugget of info worth exploring.  I dug around in the SS forum and found a thread in which a handful of people are saying they haven't been paid for the past few months.  Not much detail to go on in terms of figuring out whether there is a real trend.

But here's the real problem with sharing this information in a forum to create alarm.  If 10,000 people are supposed to get checks every month and one person posts that his didn't arrive, then another two or three see it and say the same thing, suddenly it looks like an epidemic when in reality it could just be a very minute number of cases.  (Anyone who has ever coordinated large mailings will tell you that a few undelivered pieces out of a huge number of envelopes is hardly unusual.)

It boils down to this... we have no real facts... just a few people who say they haven't been paid.  Hardly enough to start yelling FIRE in a crowded building.

729
Exactly how is it simply an "opinion" to be questioning the financial stability of a company, referring to questionable, undocumented evidence that people aren't being paid?  Those are allegations, not opinions.

By the way, yelling "FIRE" in a building to create panic would also not be an opinion, and would not be considered free speech.

In fact, spreading lies about a person or organization is called libel and could get you into serious legal trouble.

730
It figures... within an hour of making the original post, the faucet turned back on and the credit sales started pouring back in.  Seriously... I went from about 80% sub sales to about 80% credit sales just like that.  These sudden shifts are very strange.  But I can't complain now.  In fact, Monday has turned out pretty great... looks like my 8th BDE overall, but mainly thanks to SS, FT and IS in that order.  DT is a distant fourth today thanks to the credit sales being absent for most of the day.

731
I find it ironic that after all the discussion here on this forum about how to protect photographer's livelihood against corporate greed, when an action is taken then there are those who oppose that possible protection.

You will find a variety of viewpoints in this forum.  To put it in black and white terms (though there's plenty of gray area in between), there are those here who want to be protected (pro-union) and those who believe in personal responsibility.  The pro-union folks are probably happy with the French government action, while those who believe in the individual prospering or floundering by his own work and ideas are finding this whole idea ludicrous.   I think you know which camp I'm in.

732
Another analogy... let's say I pay someone $50 to be an extra for a scene in my movie.  He's happy to do it, and I'm happy to employ him.  Then the movie becomes popular and thousands or millions of people see it over the course of several years.  The French government would divide the $50 by the number of eyeballs that saw the movie over time and determine that the amount was too small and therefore illegal.   So now every extra in every movie production would have to be paid the salary of what a unionized, speaking-role actor would make, anticipating that the movie MIGHT end up being popular.

733
Predatory pricing is what you describe.  A new competitor will price a product or service so low, often taking a loss on it, to take market share from established players.  I believe the notion of taking a loss on the sold item is often what's at question. 

But this idea can't even be applied to microstock.   When we produce images -- photos, illustrations, etc. -- we don't expect the first sale to compensate us for our cost, time, etc.  Of course the individual commissions are far too low to offset our investments.  We know it will take multiple sales to get us to the point of break even and then profit.  If the French government is going to hit microstock with the "predatory pricing" stick, it's applying a measurement that is not applicable.

734
Can you or anyone actually explain what this dispute is about? The thread title says 'fraud' which obviously is something that does need regulation.

The blog referenced in the other post describes it this way:

"French law designated as void  any sale of goods, product and services that is priced at infinitesimal price.  For example, if one was to purchase one image on Istockphoto for lets say $5 and use this image for a book, a magazine, an ad campaign, a brochure, on a TV set, in a Movie set, over and over again for 70 years ( life of a copyright), it would amount for less than a cent per usage. Under this law, that pricing is so low that it would not constitute a sale. Thus become illegal."

So let's debate that... should the very principle of microstock be illegal?  Is it the role of governments to protect us from entering into agreements that we otherwise feel will benefit us?  Should government protect aging niches of sellers from lower priced competitors?  You brought up capitalism, rightly so.  To me, this gets to the heart of "is capitalism legal?"

735
There certainly needs to be some regulation on what they can serve. 

Certainly regulation is needed for health matters, or protecting endangered species.  The analogy here, I'm sure you understand, is the pricing.

736
It is generally accepted that capitalism needs to be regulated by governments. It cannot be left simply to the market. When regulation is ineffective or inadequate ... well, we all know what happened next.

I'm all for regulation to prevent things like monopolies, insider trading, etc... any cases in which a company or parties within a company can take advantage of loopholes resulting in those people or companies becoming richer while customers or competitors are unknowingly deprived.  Governments must take an active role to prevent these abuses.

But I think we're discussing a different general concept here... should a company be able to sell a product at a low price when there are other types of businesses offering similar products at higher prices?  Should your supermarket be able to sell a frozen salisbury steak dinner for $2 when your corner restaurant would like to charge you $10 for it?  (Yes, there's a quality difference, but I think the French photographers union will also tell you there's a quality difference between their work and the microstocks.  Who is to decide when the difference in quality crosses a threshold that makes the price difference between two products illegal?  Nicolas Sarkozy?)  

What are you eating for dinner tonight?  If you're eating at a fast food restaurant or heating up something cheap you picked up at a grocery store or big chain store, aren't you committing the same wrong?  Should the government decide what you can eat tonight?

737
OK, I think we're all agreed that if there's something legally wrong with the agreement, or if actual deception and law breaking is taking place, then justice needs to be served.

BUT... I consider myself an adult.  I read an agreement and accepted it.  I submit to FT under the terms I accepted, and I feel satisfied getting my .38 or whatever per download.  It is an arrangement that works well for me.  If it stopped working well, I am free to no longer participate.  I don't need some governmental body to protect me from the big bad stock agency that wants to stick it to me.  I don't cry to my mom (or government protectors) every night that the big mean world is taking advantage of me.  I participate while it makes sense for me until I feel I'm getting the raw end of a deal, at which point I'll walk away.    This slavery mindset is maddening.  If you don't like it, grow up, take your marbles and go home.

738
We discussed this a few times recently.  We see a healthy mix of credit based and sub sales at DT, then it's like someone turns off the faucet, and we only get sub sales for a while.  Then after a half or full day or so, the faucet is turned again and we see a lot of bigger priced credit sales.   It's maddening, but we get used to the pattern and know the big credit sales will return.

But now, is it just me or have the credit sales been pretty dry for many days in a row?  I still get some, but instead of seeing about 60% credit and 40% subs like what used to be a normal day, I'm now seeing about 20% credit and 80% subs.  I keep waiting for the pattern to break, but I think it's going on a week now.   

(I do a pretty decent volume at DT -- around 20-30 downloads a weekday -- so it's a sizable enough sample to draw some conclusions... and I'm not liking those conclusions at the moment.)

739


The images you submitted will never sell, at IS at least. 


Almost fully agree.  These are simply not commercially viable subjects, except for the road shot with the streaked lights.  I myself have bought shots like this before.  Shots like that have actual commercial use, but there are so many out there, you'll have to do something unique to stand out.

I've said it a hundred times here, but you're new, so I'll say it again for your benefit.  Quality isn't what will make your stuff sell in microstock.  You've passed the quality test, and now you're in the submitter pool with tens of thousands of people just like you but experienced at this.   A very small handful make decent money at it.  Their secret?  Figuring out subject matter that sells.  First and foremost, try to find niche subjects with decent demand but little competition, or if you can't find those elusive topics and end up covering areas that are oversaturated, you HAVE to tackle the subjects in a very unique way that makes you stand out.

So when you're considering a shoot, first ask yourself, "who will buy this and why."  Imagine a commercial application for the shot.  Sure, somewhere out there could be a calendar publisher who might want your cute llama shot, so that picture might get one sale a year.   Look at your initial 10 photos and be honest... who will buy them and how will they use them?  The only one with any real commercial prospects is the road shot.  It has literal value for articles/products/blogs/etc. about transportation, and it has conceptual value as a symbol for speed/future/progress/etc.  This is the frame of mind you MUST be in if you want to make decent money at this.

So best of luck to you, but the odds are against you.  The good news is that most people never learn the secrets that I just described, so if you heed these words, you'll have a serious leg up on them. 

740
I've known about PantherMedia for a while, but until now I figured they would be such a low earner that I wouldn't spend the time to upload there.  In my mind, they lingered in the basement with Yay, Crestock, etc.

I don't know if it's me being asleep at the wheel, but it seems that they are now considered middle-tier.  The poll results on the right say so (ok, maybe the numbers are being spammed).  But I'm also seeing the earning breakdowns of a number of people who say Panther earns them as much as BigStock and 123RF, if not more.  If that's the case, then I definitely need to get on the ball and get my whole port over there pronto.  

Is PantherMedia bringing you the same amount of money every month as BigStock and 123, or are they still a bottom dweller?  I need more info before I dedicate a significant amount of time to upload/keyword/categorize my pics there (wish they were like other sites where additional work wasn't needed... it would be a no-brainer).

741
Haven't seen the ad, but it strikes me as very smart.

If it's true that designers are bailing on iStock in droves, rather than just spending less on micro in general, then the other agencies should be battling it out for those customers.

It's generally taboo to be calling out your competitor by name in an ad, but this is a unique case of much of the market being fed up with one company in particular.  The opportunity is there for someone else to swoop in and lure those frustrated buyers.

But the question I have is... why  BigStock and not Shutterstock?  Granted, I'd rather get a lot more .50 commissions than .38 commissions, but if I were SS management, I'd think that SS would have a better shot at getting these people than BigStock.  Maybe they figure those angry iStock buyers already knew about SS and made their choice to go with iStock over SS long ago, and BigStock might be less known to them and therefore a greater opportunity?

742
Bigstock.com / Re: Changes?
« on: July 09, 2011, 00:16 »
I had fantastic sales on Thurs and Friday, very unusual, especially for July.  Maybe I'm benefiting from whatever changes were made?  Anyone else?

743
Dreamstime.com / Re: Are DT sales stats updating
« on: July 05, 2011, 21:20 »
Overall, my sales are about 15% higher today (July 5) than yesterday, but DT sales are about half of yesterday's.  Odd.  Here's hoping you guys are right and some sales just aren't showing up yet.

744
Dreamstime.com / Re: Are DT sales stats updating
« on: July 05, 2011, 16:00 »
I'm having a typical day at DT... 15 downloads spread throughout the day.  But I know what you mean about the stats not seeming to update.  An hour will go by with no downloads shown, then there will be a mass of several at once.  Some days the time gaps are an hour, but sometimes (a lot lately) it can be several hours.  But today has been relatively typical, at least for me.

745
iStockPhoto.com / Re: June sales
« on: July 01, 2011, 08:42 »

What does say a lot, it that my earnings from say SS, is going into a 5-figured amount, thanks to the IS mess around with independants.

Do you mean you did nearly 5 figures at SS in June, or is that YTD?

YTD ?  whats that, computer language?  I dont want to give away too much but lets put it this way. In my six years in Micro, I have never seen such a skyrocketting of sales at SS and DT, since almost the very date of IS, throwing independant files right at the back.
Its just too much of coincidence.
Yet! as an independant, Im doing pretty well at IS, might be down about 30% from earlier but still good.

As someone else pointed out, YTD is Year To Date.

I still don't understand what you're saying, aside from SS being up for you.  Still wondering what you meant by "my earnings from say SS, is going into a 5-figured amount."  It sounds like either your year-to-date earnings at SS are approaching $10,000 or that your monthly earnings at SS are approaching $10,000.  Is this what you meant?

746
iStockPhoto.com / Re: June sales
« on: July 01, 2011, 05:58 »

What does say a lot, it that my earnings from say SS, is going into a 5-figured amount, thanks to the IS mess around with independants.

Do you mean you did nearly 5 figures at SS in June, or is that YTD?

747
iStockPhoto.com / Re: June sales
« on: July 01, 2011, 05:56 »
Very satisfied with June earnings.

Up just a few dollars over May, but considering June had 30 days vs. May's 31, that's pretty good.

Up nearly 100% vs. May 2010.  (Started doing microstock in 2008.)

748
Adobe Stock / Re: fotolia is sinking
« on: July 01, 2011, 05:50 »
Fotolia remains extremely strong for me.  Was my #2 earner again in June.

749
I've been in the middle of some of these myself, so I've seen the good and the bad.  Here's how I would see it playing out for contributors...

GOOD: Shareholders want constant growth.  That would make SS management get very aggressive about advertising and bringing in new customers, making enhancements to the site, etc... anything to drive up sales.

BAD: Shareholders want constant growth.   If SS management can't deliver higher revenue by increasing sales, they'll focus on higher profits...  boosting the bottom line by cutting costs such as, you guessed it, contributor royalties. 

SOMEWHERE IN BETWEEN:  SS could be set on a warpath to gobble up smaller players and boost their market share to please the shareholders.  This would result in fewer agencies that sell our work, but with less competition, the race to the bottom in pricing could ease up and they could actually increase prices, which could benefit us, assuming royalties aren't cut.

750
I won't share specifics about what works for me, such as the subject matter and styles that sell well.  There's simply too much to risk for me in creating copycats.  Not that the regular posters here would ever do that... but I'm sure there are lurkers and people curious about microstock who would do so if they knew my images and my numbers.

But I try to share general advice for two reasons: 1. To steer people down the right path and improve their own numbers, and 2. To improve microstock as an industry.  That benefits me.  I think there's a danger that if microstock continues to be flooded with the same old images that buyers don't really want, they'll get frustrated and stop buying.  That's not good for any of us.

And speaking of that advice, I'll share it again here:  try to find subject matter that isn't well-covered already, and create a style that is your own.  Approach subjects in a manner that no one else is doing / can do.  If you do this, you don't have to worry so much about "feeding the beast" and showing up at the top of the "most recent" search results.  That's the strategy of people who have nothing unique to offer.  If you're truly doing something unique, you'll sell well because your competition will be minimal.  I expect several people will say I am crazy, that there are no subjects that aren't already overcovered, but they are wrong.  I wish I could show you my port and my sales to prove it, but... well, see my first few sentences.  So get out there and do something NEW and UNIQUE.  You help yourself, you help the industry, and in doing so, you help me.

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