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iStockPhoto.com / iStock SEO Testing
« on: October 28, 2014, 18:20 »
istock: "Hello there,
As noted in our October Newsletter we are actively working towards educating our contributor base on Search Engine Optimization and their content. We are reaching out to a number of our contributors to request for their participation in our Search Engine Optimization testing. Our plan is to adjust the titles and descriptions of 19,000 images from a number of our contributors to meet the testing requirements. You are one of those contributors we were hoping to have participate in this testing.
You can view our article SEO | Help Customers Find Your Images if you would like some additional information on what Search Engine Optimization can do for your images.
The purpose of this test is to understand what the ROI is for updating and optimizing asset titles and descriptions and to understand how description length plays a role in how ADPs (Asset Detail Pages) are ranked in search engines. The 19K assets were selected based on iStocks site analytics data based on visits coming from search, along with customer download behavior. Assuming this test provides the lift we are expecting, it will give us great information to help convince contributors that there is value in having them optimize their incoming / existing asset submissions. Our expectation is that the test will yield a more positive customer experience and increase their purchasing of your assets.
If you are happy to participate you dont need to respond to this email. We will just keep you on our testing list.
If you would like to request a full list of the images and/or videos from your portfolio we will be testing with please use this IMAGE LIST link. We will then send you a breakdown of the files we will be using for the test. Please understand we wont be able to remove specific images nor add any additional images. We will need you to contact us before November 4, 2014.
If you choose not to participate please respond to this email please use this OPT OUT link and we will immediately remove you from our test list.
We will need you to contact us before November 4, 2014.
We would greatly appreciate your participation."
As noted in our October Newsletter we are actively working towards educating our contributor base on Search Engine Optimization and their content. We are reaching out to a number of our contributors to request for their participation in our Search Engine Optimization testing. Our plan is to adjust the titles and descriptions of 19,000 images from a number of our contributors to meet the testing requirements. You are one of those contributors we were hoping to have participate in this testing.
You can view our article SEO | Help Customers Find Your Images if you would like some additional information on what Search Engine Optimization can do for your images.
The purpose of this test is to understand what the ROI is for updating and optimizing asset titles and descriptions and to understand how description length plays a role in how ADPs (Asset Detail Pages) are ranked in search engines. The 19K assets were selected based on iStocks site analytics data based on visits coming from search, along with customer download behavior. Assuming this test provides the lift we are expecting, it will give us great information to help convince contributors that there is value in having them optimize their incoming / existing asset submissions. Our expectation is that the test will yield a more positive customer experience and increase their purchasing of your assets.
If you are happy to participate you dont need to respond to this email. We will just keep you on our testing list.
If you would like to request a full list of the images and/or videos from your portfolio we will be testing with please use this IMAGE LIST link. We will then send you a breakdown of the files we will be using for the test. Please understand we wont be able to remove specific images nor add any additional images. We will need you to contact us before November 4, 2014.
If you choose not to participate please respond to this email please use this OPT OUT link and we will immediately remove you from our test list.
We will need you to contact us before November 4, 2014.
We would greatly appreciate your participation."