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Author Topic: Selling a stock image to the customer exclusively  (Read 3376 times)

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  • www.colincramm.com

« on: July 18, 2012, 18:51 »
I need some advice on pricing an exclusive user license:

Someone wants to buy an exclusive license for use of a character I originally created for microstock. He wants to use the character as a mascot for his company. Sounds good, although it means I have to delete all images containing the character from all microstock sites. So I have to come up with a price that surpasses the amount of money the images would normally generate in a lifetime.

But how many years is a lifetime? Would you use a revenue-generating period of 30 years as a guideline? Or 20? Or maybe just 10 years, taking into account the possibility that the industry will change?

So let's say the image generates a hypothetical $10 a year. How much would you charge?


« Reply #1 on: July 18, 2012, 19:15 »
Also use of the image needs to be considered. If the photo is going to be the mascotte. Price for rent of a photo for one year is around 300 euros, depending on use could be more. At least thats what I would ask. How long is he going to use the photo? There is your answer. If he want a lifetime exclusivity, you can ask 10.000 euros, maybe even more. Its not as simple or factual as I explained, but thats how you need to think. Forget stock pricing, this is hard cash.


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