Microstock Photography Forum - General > Selling Stock Direct

Selling at Own Website

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lowbouncerate:
Hi,
Anyone have experience selling digital downloads thru Own custom website?
Please share the experince, have you ever spent on Google Ads for selling Vector / illustration / icons etc..

Thanks,

Noedelhap:
I once built my own stock website, using a purchased webshop template which I heavily customized. Worked fine in practice, but resulted in zero sales. Maybe it was the small size of my portfolio, maybe the lack of advertising, people not wanting to create an account for 1 vector purchase.
It's very hard to get traffic in the first place, but steadily converting this traffic into buyers is especially difficult.

With the big microstock agencies spending millions on ads and market analysis, you simply don't stand a chance.

PaulieWalnuts:
You need to have a strategy. Just dumping your existing micro work on your own website will likely be a waste of time. You need to have something unique that's different from what's sold in micro. Otherwise, if you offer the same thing as micro why would anyone want to go to your site over just using micro? Offering lower price won't matter. You need unique content buyers cant get on micro. You also need to be an SEO expert to get traffic. A few years ago I created a completely new style of work just for me own site. I use Photodeck and have had decent results. I'm looking into creating a new site with Shopify.

I tried Google, Facebook and other ads and for me it was a waste of time and money. I'm sure other people have had success but not me. Same thing with social media as a whole. Some people are great at using it for marketing and I've had no success with it. If you're a social media expert that's great. Otherwise it's SEO.

SuperPhoto:
Last time I did googleads (I think about 6-7 years ago), it was very expensive and ineffective. A lot of (larger) companies use very sophisticated software that literally bids on 10's of thousands of keyword variations of ads, steals/monitors "success" of competitors, and adapts their ads to yours to try and steal your customers.

If you are a single person trying google ads and have no experience with backend sales/marketing, you'd have a better chance at winning $10,000 at the slot machines, than you would be profitable via google ads.

DiscreetDuck:

--- Quote from: SuperPhoto on May 16, 2021, 23:58 ---Last time I did googleads (I think about 6-7 years ago), it was very expensive and ineffective. A lot of (larger) companies use very sophisticated software that literally bids on 10's of thousands of keyword variations of ads, steals/monitors "success" of competitors, and adapts their ads to yours to try and steal your customers.

If you are a single person trying google ads and have no experience with backend sales/marketing, you'd have a better chance at winning $10,000 at the slot machines, than you would be profitable via google ads.

--- End quote ---
You are so true! Google just promises you visitors, not sales. And you can get ton of visitors who are not buyers but clickers. Google takes the money for non valuable visits. I will never experiment this again.

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