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Author Topic: Selling Direct Questions?  (Read 4778 times)

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« on: March 02, 2015, 16:08 »
0
I have a few questions about selling direct. I know many don't think you should bother, but if I do bother maybe you can help me understand how this works.

Licensing for example, how would you go about that, simply copy what a big site is doing?

How do you police that license agreement or do you just hope they are honest?

When you do sell a photo, are you allowing them to download a jpg file at a set resolution or is there some other file type etc?

I've noticed that when I have a large format sell of a photo it could bring in upwards of $120 for my cut so that would mean about almost $400 for the the overall sale before the agency takes out their cut yet I have seen contributors on here say they would only charge $59 or something like that, that seems pretty low for pricing don't you think?

Which brings me to this question, if these various top four micro sites are selling millions of photos every day how do they enforce the licensing agreements that are being made? I don't even thing the US Gov could keep up with that!


« Reply #1 on: March 02, 2015, 17:37 »
0
Pixel,
I think there are a lot of things to consider when selling direct.
One thing is that you will have to keep a website with commerce or use a platform such as Photoshelter. Both  involve money,  you need to promote yourself, SEO etc.  There is also the complex VAT tax if you want to sell to individuals in the European Union, and this one is a whole new issue...

As for licensing, you need to create your own licensing agreement, or get a lawyer to write up, or get one of those books about licensing and look for a template.

How to enforce licenses? That's a tough one. Some companies will enforce licenses, and will make the buyer pay for an extended license....But I don't know how that works...Obviously you would have more control if you are selling direct and if you are selling images under a Rights managed license that gets easier to police I think.




PaulieWalnuts

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« Reply #2 on: March 02, 2015, 18:34 »
0
I have a few questions about selling direct. I know many don't think you should bother, but if I do bother maybe you can help me understand how this works.

Licensing for example, how would you go about that, simply copy what a big site is doing?

How do you police that license agreement or do you just hope they are honest?

When you do sell a photo, are you allowing them to download a jpg file at a set resolution or is there some other file type etc?

I've noticed that when I have a large format sell of a photo it could bring in upwards of $120 for my cut so that would mean about almost $400 for the the overall sale before the agency takes out their cut yet I have seen contributors on here say they would only charge $59 or something like that, that seems pretty low for pricing don't you think?

Which brings me to this question, if these various top four micro sites are selling millions of photos every day how do they enforce the licensing agreements that are being made? I don't even thing the US Gov could keep up with that!

For licensing, some website platforms already have RF and RM systems similar to big sites. Photodeck and Photoshelter are two popular options. You can use their templates or create your own.

For policing, not easy, but Google reverse image search does a pretty good job of finding images in use.

For resolution, depends on license type. RF is usually based on offering size options. RM is normally full size but priced on usage. I only do JPEG.

For pricing, depends on your work. If you have unique enough work that buyers will pay a higher price for then yes why charge $59? I just quoted someone $400 and they had no problem with that price. And yes, 100% of $400 is better than 20% of micro pricing. Charge whatever buyers are willing to pay.

For enforcement, they usually don't enforce infringement that I'm aware of. The RF license is so unrestricted that it's almost impossible to tell if an image is a legit customer or a thief. A designer could have used your image for 15 different websites because the license allowed them to. Plus, very few agencies let us know who the customers are anyway. But with RM it's usually for a very specific use for a single customer. And since it's your site you know who the customer is. So let's say you have a new image and so far have only sold one RM license to one company. But when you do a Google image reverse search you find your client plus 15 other companies using the image. You know those 15 other companies didn't license your image and you can pursue them as you feel appropriate. I only offer RM on my site. And you would need to somehow track each customer and their licenses like with Contact Management software.

Like Sweetgirl mentioned, you need to promote yourself. And you need to understand SEO so you have optimized IPTC content. No marketing/promotion + poor content = no traffic and no sales.

My suggestion is you need to commit to your own website as a mission and strategy. If you're less than committed, stick with agencies.


« Reply #3 on: March 02, 2015, 18:55 »
0
I have a few questions about selling direct. I know many don't think you should bother, but if I do bother maybe you can help me understand how this works.

Licensing for example, how would you go about that, simply copy what a big site is doing?

How do you police that license agreement or do you just hope they are honest?

When you do sell a photo, are you allowing them to download a jpg file at a set resolution or is there some other file type etc?

I've noticed that when I have a large format sell of a photo it could bring in upwards of $120 for my cut so that would mean about almost $400 for the the overall sale before the agency takes out their cut yet I have seen contributors on here say they would only charge $59 or something like that, that seems pretty low for pricing don't you think?

Which brings me to this question, if these various top four micro sites are selling millions of photos every day how do they enforce the licensing agreements that are being made? I don't even thing the US Gov could keep up with that!

For licensing, some website platforms already have RF and RM systems similar to big sites. Photodeck and Photoshelter are two popular options. You can use their templates or create your own.

For policing, not easy, but Google reverse image search does a pretty good job of finding images in use.

For resolution, depends on license type. RF is usually based on offering size options. RM is normally full size but priced on usage. I only do JPEG.

For pricing, depends on your work. If you have unique enough work that buyers will pay a higher price for then yes why charge $59? I just quoted someone $400 and they had no problem with that price. And yes, 100% of $400 is better than 20% of micro pricing. Charge whatever buyers are willing to pay.

For enforcement, they usually don't enforce infringement that I'm aware of. The RF license is so unrestricted that it's almost impossible to tell if an image is a legit customer or a thief. A designer could have used your image for 15 different websites because the license allowed them to. Plus, very few agencies let us know who the customers are anyway. But with RM it's usually for a very specific use for a single customer. And since it's your site you know who the customer is. So let's say you have a new image and so far have only sold one RM license to one company. But when you do a Google image reverse search you find your client plus 15 other companies using the image. You know those 15 other companies didn't license your image and you can pursue them as you feel appropriate. I only offer RM on my site. And you would need to somehow track each customer and their licenses like with Contact Management software.

Like Sweetgirl mentioned, you need to promote yourself. And you need to understand SEO so you have optimized IPTC content. No marketing/promotion + poor content = no traffic and no sales.

My suggestion is you need to commit to your own website as a mission and strategy. If you're less than committed, stick with agencies.

Yep I hear ya, lucky for me I have years of SEO experience so that part is covered. It's the License part that is complicated. I plan on using PayPal for my commerce side of things. I was planning on RF but I guess I could offer both RF and RM right? I also don't really know what is a reasonable price for photos as all I ever see is my cut from the stock sites.

« Reply #4 on: March 02, 2015, 20:33 »
0
As for pricing...
I dont know if anyone uses fotoQuote Pro for rights managed, that could be an option. I'm an illustrator/graphic designer I never used that software, but I have seen this on photo shelter...

Maybe a photographer could chime in...


 

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