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Author Topic: What features should a platform for the direct sale of footage have?  (Read 1190 times)

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mediaCastpro.

  • mediaCastpro footage marketplace
« on: June 04, 2024, 06:42 »
+1
Hi all!

I recently wrote an article (
https://blog.mediacastpro.net/2024/05/27/stock-footage-better-to-sell-directly-or-use-an-agency/ [nofollow] ) on the advantages and disadvantages of:
  • Selling stock footage through a microstock agency
  • Selling stock footage directly
And on how mediaCastpro tries to combine the advantages of both of these modes.

Specifically on mediaCastpro:
  • The seller can freely choose the selling prices of each video.
  • Videos are put up for sale immediately without the need for prior approval.
  • The seller gets at least 70% of each sale (versus 15-40% of many microstock agencies).
  • The seller has a "shop" page in which all his/her videos for sale are shown and searches can be done within it.
  • There are (almost) no constraints on codecs, resolution, duration, number of audio tracks, or anything else. For example, it is also possible to sell videos that are 3 hours long or have a Log profile (in the latter case, a LUT of the seller's choice can also be applied to the preview).
  • The seller can choose whether to sell the footage with a standard license (i.e., multiple buyers can purchase and use it) or with an exclusive license (i.e., only one buyer can purchase it and get exclusivity). Both licenses allow unlimited use on any distribution channel, but of course only the exclusive license allows resale.

Is there any other feature that you think mediaCastpro lacks to really become a (almost) direct sales platform?

Some sellers have told us that they would like a little more flexibility on the choice of sales licenses, for example, to be able to sell some footage with a limited-time exclusive license. In case you also find the two licenses currently provided (standard and exclusive) lacking in flexibility, in what terms would you like more flexibility?

Every opinion is welcome. Thank you!


« Reply #1 on: June 06, 2024, 12:14 »
+1
IMO -

The Holy Grail of selling stock media direct (without an agency) is the requirement to sustainably drive large volumes of web traffic consisting of possible buyers to the platform.

Without that the specifics of the features/tools/etc of a platform implementation are of little importance.  It is not a case of "if I build it they will come".

mediaCastpro.

  • mediaCastpro footage marketplace
« Reply #2 on: June 10, 2024, 08:39 »
0
The Holy Grail of selling stock media direct (without an agency) is the requirement to sustainably drive large volumes of web traffic consisting of possible buyers to the platform.

Thank you for your feedback! You are certainly right, and in fact increasing web traffic from potential buyers is our main priority. However, it is only fair that as we try to increase traffic, we also try to improve the platform in terms of features. We also think: better features = more sellers = more supply = more traffic :) It is a side way to increase traffic.

« Reply #3 on: June 11, 2024, 02:01 »
0
Can't register from my country (Lebanon), supported countries are a bit limited.

« Reply #4 on: June 11, 2024, 03:22 »
+1
Instead of asking what new features we want, first add the basic features that other agencies have.

I uploaded a batch videos contains different categories, which needs different titles and different information.
But when I am uploading, it is just shown add title and description for whole batch, not giving option to select individual clips to enter different information.



mediaCastpro.

  • mediaCastpro footage marketplace
« Reply #5 on: June 11, 2024, 03:49 »
0
Can't register from my country (Lebanon), supported countries are a bit limited.

Thank you very much for your feedback and your interest in the platform! We are sorry that your country is not yet among those supported. However, we are opening month after month in different countries. This year we have added as many as 6 countries to the list of supported ones and we expect to open in Lebanon soon.

Instead of asking what new features we want, first add the basic features that other agencies have.

I uploaded a batch videos contains different categories, which needs different titles and different information.
But when I am uploading, it is just shown add title and description for whole batch, not giving option to select individual clips to enter different information.

Thank you very much for your feedback and your interest in the platform!

As written on the upload page prior to your screenshot, each upload can include multiple clips (files) as long as they all have the same technical characteristics (resolution, frame rate, etc.) and metadata (title, description, etc.). This is a unique feature that no other stock platform has: we allow videos composed of multiple clips to be sold on a single sales page, and the buyer can choose whether to purchase all of them or just a portion. Too often, in fact, on microstock platforms there are thousands of videos with the same title and description, and it is uncomfortable for buyers to browse through them. We give the option of having a single page with several similar clips, so that the buyer can see them all together and more easily choose which ones to buy.

If you want to upload many videos all at once with different metadata, you cannot use web interface but you can upload all the files via FTP and then provide us with a CSV file with the metadata. You can use a CSV file in our format or a CSV file in the format of Shutterstock or Pond5, which we handle perfectly well and which you may already have available without having to rework.

We have always been told by contributors that it is more convenient and comfortable to upload multiple videos using FTP + CSV rather than the web interface. Would you find it more convenient to use the web interface instead? If so, we add this to the list of requested features so that we can implement it in the future (more or less prioritized based on how many other similar requests come to us).

« Reply #6 on: June 11, 2024, 08:39 »
0
Are you a stock video producer yourself? If not - I'd suggest signing up for 6-7 different agencies, upload some clips yourself, to get a 'feel' for what is lacking and/or how easy/hard it is.

I'd say for most it really comes down to this:

a) Most people want to do very little, if any, work.
b) And they want to have HUGE MASSIVE PROFITS FOREVER AND EVER.

So if you can do that - cool.

While I haven't specifically taken a look at your site:

a) Make it super easy to upload & automatically categorize everything. People like EEEEEEEEEAAAAAAAAAAASSSSSSSSSY.

b) Have some basic theft deterrent things (otherwise you'll get east indians, etc stealing complete portfolios and uploading as their own). They already do that on the 'big' agencies - but the big agencies kind of don't really care. (Educated guess it is because they get money 2x over - 1st, for the (stolen) content - then 2nd - they get to keep "ALL" the profit when they 'take down' stolen content (they don't give it to the original contributor even though they should). But many producers find it extremely annoying when their portfolio is stolen. So put in some basic anti-theft stuff. Easy to do (none of the stupid "id verify" crap, that has nothing to do with safety/security - and much more to do with a small group of pyschopaths trying to control everything) - do it intelligently on the server end via programming when uploads take place. Super easy to do - and none of the 'id verify' crap (again, totally wrong, and totally unnecessary).

c) Then - of course - sales. Your MAIN "feature" should be focusing on how to drive MASSIVE MASSIVE sales. Producers/contributors really don't care too much else other than this. They don't care if you let them chose a pink or blue background, whether you let them upload an avatar, whether your font size is 12pt or 20pt. They care about MONEYYYYYYY AKA SALES. If you can make them lots and lots of MONEY, very easily without having to do a lot of work uploading/categorizing/etc - then they will be VERY VERY HAPPY.

That though, in a way, is a little bit of tricky part. It CAN be done - but requires a bit of work/focus/etc. Since you wish to act as a bit of an aggregate - much easier for you to do.

Funny thing is though - IF you start actually seeing the sales - you will actually (most likely) find you need to implement some type of moderation (which makes me suspect you aren't actually a producer, and rather a coder looking for an opportunity).

Simply because - you'll get morons that start uploading pornographic content, pure crap (like just absolute disgusting filth), spamming crap (i.e., 5000 videos of chickens), etc, etc... So you will actually need to do that, whether you do it now, or later. Unless - of course - your business plan is slightly different and you don't care about that - which - "could" work - but - it's a different business plan. So most likely you'll need to have some type of moderation. So you really shouldn't make that promise - because that is not really what contributors care about.

I'll re-iterate.

They care about:

a) SUPER EASY uploading with VERY LITTLE WORK categorizing/etc
b) Making sure easy indians + other cultures who like to steal & resell other people's works don't do that (quite simple to implement, and not with the stupid id verify thing. Just verify uploads, you are a coder, you know its simple to do).
c) And then MAKE MONEY! LOTS AND LOTS OF MONEY! Figure out an effective marketing plan. Then ppl will be very interested.

That's what you do.


mediaCastpro.

  • mediaCastpro footage marketplace
« Reply #7 on: June 11, 2024, 10:29 »
0
Thank you very much for your advice and your long message!

Are you a stock video producer yourself?

In our company there are both programmers and people working in video editing and production, otherwise such a complex platform would not have been possible. However, it must be said that the platform was designed not only for stock videos but also for news videos and other types of videos. Perhaps it is this wanting to handle multiple types of videos that makes the platform seemingly less "optimal" for stock videos. And I'm just here to figure out how to improve it for stock videos :)

a) Make it super easy to upload & automatically categorize everything. People like EEEEEEEEEAAAAAAAAAAASSSSSSSSSY.

This is very clear, which is precisely why we have provided an FTP + CSV upload system, integration with Xpiks (which supports our platform), and the ability to use CSV files in the format of Shutterstock and Pond5. Many of our contributors have taken very little time to upload thousands of videos, already having CSV files available (for example, Pond5 allows you to export data to a CSV in a few clicks).

Certainly the web upload procedure is still a bit immature in this regard, as it is lengthy, involves several screens, and - as already noted in this thread - does not allow multiple videos to be uploaded together. However, this web-based uploading procedure is mainly intended for uploading a few videos, perhaps of high value related to the news (and not "simple" stock videos), in cases where the user really wants to have full control over the uploading and classification of the video. Anyway, we will certainly try to make the web-based upload process faster, at least for stock videos, which tend to require less precision, because it seems clear to me that this is a very important thing for a contributor of stock videos.

Possible improvements to the platform include the idea of using AI for content classification, but from trials so far (e.g., with Amazon AWS) we have seen that the results are still quite disappointing and far from the accuracy that a human can achieve. Surely in the future, as the technology advances, we will also integrate automatic classification using AI.

b) Have some basic theft deterrent things

Currently, the platform controls that if a video has been uploaded by a certain user, then it cannot be re-uploaded by another user. However, as is to be expected, we cannot control whether videos that are uploaded on mediaCastpro are on other platforms by other sellers. Certainly, however, we are very quick to handle reports and remove content that is reported to us, and we certainly do not keep earnings from stolen content to ourselves.

c) Then - of course - sales. Your MAIN "feature" should be focusing on how to drive MASSIVE MASSIVE sales.

This is obvious, and in fact - as mentioned above in this thread - this is our number 1 priority. However, we feel that, at the same time, it is only fair to try to improve other aspects of the platform as well.

you will actually (most likely) find you need to implement some type of moderation

We would like mediaCastpro to be as much like a direct sales platform as possible, so we want to moderate content as little as possible. It is true that low quality content may come in, but in this case we can use "shadowban" techniques to make it show up less in searches but without actually removing it, so that we still continue to give the contributor the opportunity to sell it if someone accesses their store directly. Clearly, if the content is really bad or illegal, it remains our right to delete it.

« Reply #8 on: June 22, 2024, 11:24 »
0
Before this, I felt uploading to Dreamstime is very time taking process, but Mediacastpro replaced it.

Very time taking to upload files/loading pages. All the microstock sites gives all the options(titles, descriptions, categories, tags, pricing, etc) to enter in one page, But only this site giving many pages for each option, and every page loads very slowly, and too many unnecessary pages

mediaCastpro.

  • mediaCastpro footage marketplace
« Reply #9 on: June 24, 2024, 02:45 »
0
Very time taking to upload files/loading pages. All the microstock sites gives all the options(titles, descriptions, categories, tags, pricing, etc) to enter in one page, But only this site giving many pages for each option, and every page loads very slowly, and too many unnecessary pages

Given the many requests, we are working on the possibility of entering all the data for a video on a single page, also pre-filling several pieces of data with the choices made for previous videos, so as to minimize the effort for the uploader as much as possible. We hypothesize that this new upload mode could be available by mid-August.

Until then, I remind you that the FTP + CSV upload procedure is available, already used by several contributors to upload even tens of thousands of videos in a short time.


 

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