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Agency Based Discussion => Shutterstock.com => Topic started by: medveh on January 20, 2021, 08:54

Title: 2021 Creative Trends Report | Letter from the CEO
Post by: medveh on January 20, 2021, 08:54
2021 Creative Trends Report | Letter from the CEO

It is important to recognize that we are living in a world that is extraordinarily different to where we were one year ago. As I write this, we are still grappling with a polarizing COVID-19 pandemic, our democratic processes have been challenged like never before, and we have witnessed protests in over 150 U.S. cities, and more than 60 countries in the fight for racial justice and equality.

Despite this, our team was inspired by the ways communities came together in solidarity: from small businesses, to front-line heroes, all displaying resilience, kindness and creativity in the time of quarantine. As we look to 2021, there is an underlying feeling of hope.

Here, we present our 10th annual Creative Trends report for 2021. Shutterstock is home to more than 350 million images, over 20 million videos, as well as music, vectors, and illustrations. In the past year, I made the most of our extensive library to create cool video conferencing backgrounds, festive birthday cards, and engaging business presentations. And I’m not alone—millions of Shutterstock users globally search for images, videos and music tracks every day, and it’s the keywords they use that allow us to uncover our top ten trend predictions, and what will define creative expression and innovation in the year ahead. These trends fall into five categories: Graphic, Photography, Footage, Music, and the Trend to Watch.

The future looks bold, bright, and breathtaking. We have seen the best of people at the very worst of times, and it is our hope that the themes of empathy, integrity and innovation that we have witnessed in 2020 continue to prevail in 2021. At Shutterstock, we believe that we are stronger together. We look forward to embarking on this next chapter with you.


Stan Pavlovsky
Chief Executive Officer
Shutterstock


https://content.shutterstock.com/creative-trends/ (https://content.shutterstock.com/creative-trends/)

I don't know about you guys but I can't read this letter without feeling a strong irony in most of the sentences given the fact that in 2020 they didn't treat the contributors fairly at all to say the least... I'm usually a positive person and I try to find the brighter side of every situation, but feeling positive about this guy is kind of challenging.
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: Microstock Posts on January 20, 2021, 09:37
I actually feel nauseous.
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: stockastic on January 20, 2021, 11:34
The main trend is that companies like SS will continue grinding "creatives" into dust.
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: Mimi the Cat on January 20, 2021, 11:41
The guy is a mealy mouth sack of shiit  ;D
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: KuriousKat on January 20, 2021, 11:58
"we believe that we are stronger together"

You may have 'seen the best of people at the very worst of times' but we just got the worst of Shutterstock at the worst of times.

Talk about rubbing salt into the wounds, Stan.
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: everest on January 20, 2021, 12:20
Despicable and shameful.
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: Evaristo tenscadisto on January 20, 2021, 12:37
"The future looks bold, bright, and breathtaking".
Really?  ::)

Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: tätarätä on January 20, 2021, 13:14
"The future looks bold, bright, and breathtaking".
Really?  ::)
The future looks shuttershock
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: gnirtS on January 20, 2021, 13:57
IT reads like a North Korean press release.

Rare to see a CEO so completely and utterly out of touch with reality.
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: KuriousKat on January 20, 2021, 14:02
IT reads like a North Korean press release.

Rare to see a CEO so completely and utterly out of touch with reality.

Most people earning $4.5 million a year are out of touch with reality.
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: Justanotherphotographer on January 20, 2021, 14:21
What an a** h***. "2020 was been tough" b***h you made it a whole lot tougher for literally thousands of us just to line your already bulging pockets. What are you talking about?
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: Jo Ann Snover on January 20, 2021, 15:51
Empty words from a CEO who has done only one thing well (at least temporarily) - jack up the stock price by looting contributor earnings.

Pavlovsky is apparently not well regarded by his minions, at least if Glassdoor reviews are any indication. In a review from December 2020 titled "Homogenous Hellhole", there's this: ""Leadership" is the company's own worst enemy."

From a different review earlier in December: "Get rid of the fake corporate culture, it's exhausting and dishonest to continuously listen to a small group of chosen ones pump the propaganda about how awesome everything is. If things were awesome, people wouldn't be flying out the door. Get real with yourselves."

There's lots more, but you get the point.

There's no there there with Stan Pavlovsky as CEO; he was the best they could get given slowing revenue growth at a one-trick-pony company. All the buzzwords in his arsenal can't change that reality; you can't grow revenue by slashing expenses, only temporarily prop up the profits.

Tossers!
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: cathyslife on January 20, 2021, 16:52
Quote
    The future looks bold, bright, and breathtaking.     

At 10 cents an image? It only looks bold, bright, and breathtaking to the corporate fatcats at the top, scraping every penny they can from the people doing the actual work. What an a$$.
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: Uncle Pete on January 21, 2021, 06:41

I don't know about you guys but I can't read this letter without feeling a strong irony in most of the sentences given the fact that in 2020 they didn't treat the contributors fairly at all to say the least... I'm usually a positive person and I try to find the brighter side of every situation, but feeling positive about this guy is kind of challenging.

Easy to agree with you. Corporate double talk and fake ethos.

Plus a bit of embellishing to make things sound bigger. True number, 228,642,137 stock photos. He says images, then "over 20 million videos, as well as music, vectors, and illustrations" which are already included in his 350 million number. It's 350 million total, all areas and types.

Empty words from a CEO who has done only one thing well (at least temporarily) - jack up the stock price by looting contributor earnings.

There's no there there with Stan Pavlovsky as CEO; he was the best they could get given slowing revenue growth at a one-trick-pony company. All the buzzwords in his arsenal can't change that reality; you can't grow revenue by slashing expenses, only temporarily prop up the profits.

Tossers!

Good description of the problem they face in the future. No growth without diversity.
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: PaulieWalnuts on January 22, 2021, 23:58
Haahahaha. Yeah I'm sure 2020 was tough. Billionaire Jon Oringer must have had a difficult time deciding on if he wanted a gold plated Rolls Royce or Bugatti.

I can imagine the execs sitting in the conference room. "Hey team, 2020 was really tough. Covid cut back my trips to my Cayman vacation house and the cost of private jet fuel went up. So what do you think about resetting contributor commissions every year to make it easier on us?  Haaaaaahahahaaha. Hey intern, I need more bourban and the Hors d'oeuvres are running low."
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: fotoVoyager on January 23, 2021, 03:35
“There is truth and there are lies. Lies told for power and for profit”

Biden inauguration speech, couple of days ago.
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: Noedelhap on January 23, 2021, 06:01
I actually feel nauseous.

I already vomited twice in my mouth.
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: Horizon on January 24, 2021, 05:43
Just read this and it ruined my lunch! :(
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: H2O on January 25, 2021, 12:24
Stan Pavlovsky is a pysocpath.

That's it really, reading the letter there is no empathy, if you are creative then this is a key attribute.
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: Pixart on January 25, 2021, 14:33
He must be having a marvelous January with the sh*t he's paying us.
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: cobalt on January 25, 2021, 17:29
He will be gone in a year or two. Good talent is hard to find, what kind of self respecting person want to go and work for a company that gutted creatives during the worst pandemic in 100 years?

Sadly by then he and Oringer will have made their millions and will be off to another place they can milk.
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: helloitsme on January 28, 2021, 22:03
Such a hypocrite!!!!  Oringer and the CEO don't give a * about contributors. 
Title: Re: 2021 Creative Trends Report | Letter from the CEO
Post by: Diana Herrmann on January 30, 2021, 21:43
Such a hypocrite!!!!  Oringer and the CEO don't give a * about contributors.

You just discovered?