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Author Topic: An interview with Shutterstock's VP of content Anna Dickson  (Read 840 times)

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« on: January 10, 2025, 06:01 »
+3
An interview with Shutterstock's VP of content Anna Dickson
https://www.youtube.com/watch?v=7NIHXuwNXAw

Just posting in case someone is willing to watch this and summarise. I currently can't muster the enthusiasm or allocate the time for it.


Brasilnut

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« Reply #1 on: January 10, 2025, 06:19 »
+3
Thanks for sharing.

Using the help of AI, I've summarised the transcript:

Themes from the Transcript:

1. Career Journey and Adaptability
Anna Dixons career showcases adaptability across roles in print publishing, digital media, and AI-driven content strategy.
Transitioned through industries (publishing to tech) and platforms (AOL, iHeartRadio, Wall Street Journal, Google, Shutterstock).
Foundational roles in content distribution and management, shaped by industry transitions like film-to-digital and mobile/social media adoption.

2. Passion for Content and Technology Integration
Strong advocate for merging creativity and technology to address content industry challenges.
Career built on leveraging AI and systems for content distribution, from Googles product integrations to Shutterstocks AI-driven tools.
Excited about combining human creativity with AI to enhance workflows and create immersive experiences.

3. AI and Ethical Practices
Worked with Googles Responsible AI team on inclusive and ethical AI practices.
Highlights challenges like bias in AI content generation and emphasizes the importance of ethical sourcing and diversity.
Advocates for responsible AI use at Shutterstock, using licensed data for AI generators and addressing philosophical concerns about AIs role in editorial content.

4. Industry Challenges and Evolution
Identifies key challenges:
Balancing authenticity in AI-generated content.
Navigating consumer preferences for real-feeling versus AI-driven media.
Addressing the complexity of scaling global platforms with diverse, localized, and inclusive content.
Notes the rise of influencer-driven advertising and decentralization as transformative trends.

5. Future Vision for Content Strategy
Believes in balancing data-driven insights with instinct for effective strategies.
Highlights the need for creators to maintain control over content while adapting to AI advancements.
Envisions integrated tools for creators to build and innovate immersive worlds efficiently.

6. Key Career Insights and Advice
Encourages openness, adaptability, and critical thinking as core skills for success.
Advises embracing risks and continuous learning, with an emphasis on relationship building and collaboration.
Shares personal philosophy: "If you dont go, you cant come back," underscoring the value of exploration and trying new opportunities.

7. AI's Transformative Role
Acknowledges AIs growing influence in content creation, from streamlining workflows to enhancing productivity (e.g., Google AI writing over 25% of its code).
Stresses the importance of verifying AI-generated data and maintaining information literacy.
Foresees AI driving innovation in creative content hubs and immersive environments.

8. Excitement for Change and Innovation
Expresses optimism about AIs potential to transform the content industry.
Enthusiastic about exploring new technologies and collaborating with passionate individuals to drive meaningful change.

   Active on LinkedIn and Instagram (@AnnaGDixon) for connecting and sharing updates.

« Reply #2 on: January 10, 2025, 07:13 »
0
does it say if they will let creators upload ai content?

i mean if you are working with creatives, why not let the creatives do their thing with modern tools?

there is a reason that adobe is taking in all ai it can as long as it meets their qualiry standards.

« Reply #3 on: January 10, 2025, 09:25 »
+4
Thanks for the link and AI summary (I did not want to watch either!)

https://www.linkedin.com/in/annagdickson/

I looked at prior jobs - she's been at SS less than a year - and wanted to see what her first job at Google included. She went there after a very short stint as a photo editor at the Wall St Journal.

The Google job seemed to be all about automating processes of evaluating images to cut costs (emphasis mine)

"- Scaled content creation efforts, photographing 400+ restaurants a month nationally
- Launched Visual Quality Human Eval process to monitor product health
- Scaled Curation via Human Eval, reducing cost from ~$8 per rating to ~$0.50 per rating, resulting in ~1M curated images
- Develop a framework to measure relevance & quality of content
- Partnered with PMs, Eng & UX to develop a classifier to automatically identify high quality imagery
- Developed a Local Guide Photo Contest tool and piloted a contest w. Canon Camera resulting in 22k
submissions and 267k images"

My take on this is that the career so far has had minimal connection with the well being or needs of content suppliers. It's all about managing, automating and cost cutting for the business dealing with suppliers.

http://annagdickson.com/

In describing herself - she's a "...global thought leader on the ever-changing multimedia landscape..." and has "...astute knowledge of all things content..." I'm not feeling any warm and fuzzies for the humans who produce this "content"


« Reply #4 on: January 10, 2025, 10:10 »
+1
ok, looked at her resume, she does have practical experience in photo production.

but does she understand the relationship of prodcuers and clients and how designers recommend agencies that treat designers/producers well?
« Last Edit: January 10, 2025, 13:12 by cobalt »

« Reply #5 on: January 10, 2025, 10:34 »
+3

It's all about managing, automating and cost cutting for the business dealing with suppliers.


Job description very similar to those of Wal-Mart's buyers that squeeze their suppliers.

« Reply #6 on: January 10, 2025, 11:06 »
+2
More corporate fluff and meh!  ;D

« Reply #7 on: January 10, 2025, 13:34 »
+1
does it say if they will let creators upload ai content?


I only watched the first 25 minutes, but the question about Shutterstock and AI content comes at around 13:57 - she basically answers that SS does not accept AI generated content (oh really? :o :o) One of the reasons is that they cannot be sure if the respective generator uses ethically sourced content... she also mentions issues with the editorial. Plus some people seem to be tired with their social media feeds being flooded with AI generated stuff - it looks like they prefer to wait.

Another interesting point comes at around 11:35 - an example of a bias in AI generation.

« Reply #8 on: January 10, 2025, 14:10 »
+1
Given the situation (look at the stock prices of both companies for the last year) it is not a choice but just a matter of surviving regardless their different cultures. This will keep them afloat for a while. Like other people said some small niche companies will survive but there is no room apperently for three big companies (the market is too small). Adobe will let this new venture stay alive because of anti trust legislation so that may in the end be beneficial to us. No lower prices and maybe, really maybe, more money for us.

« Reply #9 on: January 10, 2025, 14:10 »
+2
thank you!

if they are so against ai, why is their library so poisoned with clearly ai generated content? it is being flooded.

also if customers hate ai, why is it selling so well on adobe?

strange...

eta

"This will keep them afloat for a while. Like other people said some small niche companies will survive but there is no room apperently for three big companies (the market is too small)."

for me this is the most important factoid that came from this merger. Only 1.4 million subscribers over both companies in 200 countries. Apparently then a similar amount/money of single image buyers without subs.

That is a tiny, tiny market considering how big the world is.

And how big Adobe is.

The small market itself limits our sales growth.
« Last Edit: January 10, 2025, 14:14 by cobalt »

Uncle Pete

  • Great Place by a Great Lake - My Home Port
« Reply #10 on: January 10, 2025, 14:24 »
+4
Another interesting point comes at around 11:35 - an example of a bias in AI generation.

Because AI hasn't had the proper DEI training and just sees everything as just what it is?

Let me explain my view. If the AI doesn't give the results that some political viewpoint is expecting, then the AI is broken. Then the programmers will adjust and make things biased to the point of changing reality or denying how things actually are for the majority, instead of the vocal minority.

See now everything is OK, because bias, discrimination and prejudice against the majority and the establishment is their version of correct.

Sherlock Holmes is not some old white guy, in London in the 1800s. They (note pronoun proper) a black woman, at least her identity is that of a female right now. No wonder kids are confused. A character from some old books and stories, is not a political statement. Huckleberry Finn, discusses important themes like slavery and freedom, but in recent times, it has been banned, removed and restricted, because "use of a racial slur and its depictions of racist attitudes can cause students to feel upset, marginalized, or humiliated and can create an uncomfortable atmosphere in the classroom."

The other side isn't without bias and attempting to control and manipulate. The Harry Potter series has been banned or challenged in some schools and libraries due to its depiction of witchcraft, and claims the stories promote disobedience and non-conformity, and perceived unsuitable themes for certain age groups. Oh My God, lets all protect conformity and make kids into little mindless obedient robots.

So, that's why AI training and the Woke crowd, turn me off. They are the young people doing the creating and programming. But the other side is just a far off into denial of the real world, in their religious motivations.

Given the situation (look at the stock prices of both companies for the last year) it is not a choice but just a matter of surviving regardless their different cultures. This will keep them afloat for a while. Like other people said some small niche companies will survive but there is no room apperently for three big companies (the market is too small). Adobe will let this new venture stay alive because of anti trust legislation so that may in the end be beneficial to us. No lower prices and maybe, really maybe, more money for us.

I'd like to see more money. What big three companies, it's going down to two now.  ;D But yes, to the rest of what you wrote. They could just be going along for now, until the legal rights are decided. If buyers are paying for that slop, we can't deny, that's where the agencies will go, to make more sales. You don't go to the customers and tell them what they want, they tell the business, what the market is demanding, and then the businesses provide it.

« Reply #11 on: January 10, 2025, 17:58 »
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Another interesting point comes at around 11:35 - an example of a bias in AI generation.

Because AI hasn't had the proper DEI training and just sees everything as just what it is?


I am absolutely against presenting Sherlock Holmes as a black lady or banning books and movies that were considered normal some 15 (and more) years ago.

But the example in the interview surprised me - the podcaster said he wanted to generate background (a shelf of a fireplace) for Christmas photos of kids from a kindergarten where his daughter was going. And he noticed that the fireplace generated by AI for white kids was more fancy than the one generated for afroamerican or hispanic kids. I will attach screenshots from the video.

If I was a kid, I would have been disappointed if I was assigned a brick fireplace without any decoration whereas my school friends from the same group got a nicely decorated ones on their photos (based on the colour of their skin, as it seems). Thats all.

« Reply #12 on: January 11, 2025, 00:21 »
+1
I have noticed when I create biracial couples, that usually the man is black and the women white. If both are bipoc, then the woman is often a much lighter shade.

If it even gives me people of color at all, often the ai still gives me caucasians, even if I ask for african americans.

I doubt the ai is inherently racists, but probably a lot of the content it is being trained on is.

Nothing about ai is intelligent or self learning. It is a tool that needs to be  trained and retrained again and again.
« Last Edit: January 11, 2025, 04:23 by cobalt »

« Reply #13 on: January 11, 2025, 06:29 »
0
Thanks for sharing this.

It's the same people who move around the in the same circles, regurgitating the same corporate speak. I wouldn't expect anything else from SS.

And what's ethically sourced AI content?

« Reply #14 on: January 11, 2025, 06:57 »
+1
"And what's ethically sourced AI content?"

Content were the ai was trained with legally sound real images, i.e. they paid a data set training licensing fee to stock agencies and they pas that on, in percentage to producers.

Or the getty model where you get paid a little something if one of yur files is used in the creation of an ai file.

It does make a difference. I am using midjourney but I would feel much better using it, if they had paid stock agencies for the images they scraped.

I tell myself that the sales I get are the royalty license fees but it is mental gymnastics.

Midjourney should pay for stealing all our content, including all our private images.

« Reply #15 on: January 11, 2025, 15:58 »
+2
One of the reasons is that they cannot be sure if the respective generator uses ethically sourced content..

What AI generators used ethically sourced content?  Ie all learning content was pre-agreed by owners of the original images in order to train.

I cant think of a single one that meets that criteria.


 

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