Author Topic: Forbes article about Shutterstock / Jon Oringer (Read 3132 times)

bunhill · « **on:** October 09, 2013, 10:17 »

Silicon Alley's First Billionaire Aims To Dominate Images On Web

This story appears in the October 28, 2013 issue of Forbes

Quote

Jon Oringer marches along the gutted 21st floor of the Empire State Building and ducks out a window onto a deck to pose for a magazine shoot, snapping his own photos as the photographer snaps photos of him. Starting this winter, the entire floor (and an identical one below it) will play home to Shutterstock ... to turn Shutterstock into the world’s largest marketplace for buying and selling images. Right now that title belongs to the Carlyle Group-owned Getty Images

sharpshot · « **Reply #1 on:** October 09, 2013, 10:24 »

That's interesting. I wonder how SS can overtake Getty? Wont they have to do what Getty did, buy lots of other sites? So far, they only have BigStock. Going to be interesting to see the strategy and what Getty are going to do about it. I just hope that we can still make some money.

Pauws99 · « **Reply #2 on:** October 09, 2013, 10:58 »

I think he can do it by organic growth and Getty's self destructive actions.

ruxpriencdiam · « **Reply #3 on:** October 09, 2013, 11:19 »

Now we really know where to go when we are in the city for Friday Pizza!☺

Armed with a camera of course.

jjneff · « **Reply #4 on:** October 09, 2013, 11:47 »

Simple really, opening offices in other countries instead of closing them. Actively looking for new buyers while your collection grows. Keeping up with mobile technology for your media and buyers. Keep a stable price while offering higher end collections like offset. Use the KISS principle for the buying public.

cobalt · « **Reply #5 on:** October 09, 2013, 13:12 »

They can do it. They have a superfast site, intelligent team and longterm thinking.

When you upload to SS you can be confident that your files have a future.

But I also hope that a few other companies survive the coming shake out. For balance, it will be best to always contribute to several sites.

But SS will probably become the biggest player if they just keep doing what they do. Getty is certainly not standing in their way.