MicrostockGroup
Agency Based Discussion => Shutterstock.com => Topic started by: helloitsme on February 18, 2017, 23:18
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I have about 5000 photos now. I wonder that the average is.
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people have tried to back calculate it from the earnings reports. I can't remember what the results were, but I think they were lower than that.
I used to make more, now I make less than that.
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I've read a few times around these parts, that $1 per image, per year, is reasonable... so $0.20 a month sounds pretty good. I'm no photographer though.
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Impossible to know what the average is without getting official numbers from Shutterstock, but you're doing OK. Personally, I'm not satisfied with anything under $8-10 per image/year.
I would say the overall average is much, much lower with thousands making $0 per image/month. Some will of course make much more.
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I would say you are doing very well certainly much better than me assuming your production costs are under control. I reckon $1,000 a month puts you very much in the "top" tier of earners. If you look just at q3 figures there were 41m downloads ..say 14m a month revenue for SS of $2.91 so say a dollar for us so 14m a month on 100m images. Very rough and ready but I get 14c an image (probably less as videos earn more per dl). I would expect to see a pareto curve with the top 20% of earners comfortably above with a long tail of those more "casual" contributors well below.
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We have the same $0.2, but for all images on all stock sites (7). About 700 images total for January.
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my average is conciderably less than that so i would say you are doing very well. I have just over a thousand on line about 45% of which have never sold a all and 50% of my income coming from about 5% of my portfolio.
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Itīs difficult to tell when I canīt see your portfolio!
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Itīs difficult to tell when I canīt see your portfolio!
Why? Its a numerical calculation not based on subjective opinion of a portfolio.
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Itīs difficult to tell when I canīt see your portfolio!
Why? Its a numerical calculation not based on subjective opinion of a portfolio.
If the answer should be useful in any way portfolios have to be compared! Otherwise the question is just "Do you earn more than me?"
Not much you can use that for! You have to ask companyīs you actually can compare you product to if the "average" part in the question shall make sense!
Without the above, my answer would be - No, itīs much less than average pr file!
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I make about half that on half as many images, but most of my early stuff is useless and I shoot more travel photography which is highly competitive.
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From Shutterstock investor relations:
End of Q2 92,10 mln Images
End of Q3 102,70 mln Images
So, avg images is around 97,50 mln in the period.
Earnings in Q3 are 123,101 mln ... 41,03 mln per month.
Download in Q3 are 41,20 mln ... 13,73 mln per month
2,99 $ per image
We can estimate an average rpd of 0,60 $ per photo (avg 20% royalty of the sale prices). My rpd is higher (0,70-0,75 $), but i sell high quality images.
13,73/97,50*100=14 images sold every month on 100 images.
If you have a 1000 image portfolio avg sales are 140 every month. 140 dl*0,60 rpd= 84 $ month
So, we can estimate that avg rpi/month on SS is approximately 0,084 $ per image.
2000 images = 168 $ month
5000 images = 420 $ month
10000 images = 840 $ month
But ... it depends from single portfolio ... For example, I have high quality images (but small portfolio) and my rpi is 6 times higher than average ...
There are portfolios of 1.000 images that sell more than others of 10.000.
Sorry for my english :-\
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Itīs difficult to tell when I canīt see your portfolio!
Why? Its a numerical calculation not based on subjective opinion of a portfolio.
If the answer should be useful in any way portfolios have to be compared! Otherwise the question is just "Do you earn more than me?"
Not much you can use that for! You have to ask companyīs you actually can compare you product to if the "average" part in the question shall make sense!
Without the above, my answer would be - No, itīs much less than average pr file!
How would you go about comparing portfolios?..the market has already done that. Yes its only a useful statistic in the context of others in particular cost per image but I don't know what other metrics the OP has. You port is excellent btw and so would expect your return is well above average.
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I would say you are doing very well certainly much better than me assuming your production costs are under control. I reckon $1,000 a month puts you very much in the "top" tier of earners. If you look just at q3 figures there were 41m downloads ..say 14m a month revenue for SS of $2.91 so say a dollar for us so 14m a month on 100m images. Very rough and ready but I get 14c an image (probably less as videos earn more per dl). I would expect to see a pareto curve with the top 20% of earners comfortably above with a long tail of those more "casual" contributors well below.
Thanks for great reply post. My production cost is under control, meaning I don't want to take a big risk of hiring multiple models/actors and pay for nice location. I have many similar images that probably have never sold. Also, I have some popular good selling photos. My guess is probably 80% of my photos have never sold or have less than 1 or 2 sales.
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From Shutterstock investor relations:
End of Q2 92,10 mln Images
End of Q3 102,70 mln Images
So, avg images is around 97,50 mln in the period.
Earnings in Q3 are 123,101 mln ... 41,03 mln per month.
Download in Q3 are 41,20 mln ... 13,73 mln per month
2,99 $ per image
We can estimate an average rpd of 0,60 $ per photo (avg 20% royalty of the sale prices). My rpd is higher (0,70-0,75 $), but i sell high quality images.
13,73/97,50*100=14 images sold every month on 100 images.
If you have a 1000 image portfolio avg sales are 140 every month. 140 dl*0,60 rpd= 84 $ month
So, we can estimate that avg rpi/month on SS is approximately 0,084 $ per image.
2000 images = 168 $ month
5000 images = 420 $ month
10000 images = 840 $ month
But ... it depends from single portfolio ... For example, I have high quality images (but small portfolio) and my rpi is 6 times higher than average ...
There are portfolios of 1.000 images that sell more than others of 10.000.
Sorry for my english :-\
That's a great math to get a good idea of how things are. Thanks!
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The relationship is multifactorial and depends on four main factors:
- Images quality
- Number of images
- Keywords quality
- Demand on the themes of the images
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My rpd is higher (0,70-0,75 $), but i sell high quality images.
...
For example, I have high quality images (but small portfolio) ...
Humble.
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From Shutterstock investor relations:
End of Q2 92,10 mln Images
End of Q3 102,70 mln Images
So, avg images is around 97,50 mln in the period.
Earnings in Q3 are 123,101 mln ... 41,03 mln per month.
Download in Q3 are 41,20 mln ... 13,73 mln per month
2,99 $ per image
We can estimate an average rpd of 0,60 $ per photo (avg 20% royalty of the sale prices). My rpd is higher (0,70-0,75 $), but i sell high quality images.
13,73/97,50*100=14 images sold every month on 100 images.
If you have a 1000 image portfolio avg sales are 140 every month. 140 dl*0,60 rpd= 84 $ month
So, we can estimate that avg rpi/month on SS is approximately 0,084 $ per image.
2000 images = 168 $ month
5000 images = 420 $ month
10000 images = 840 $ month
But ... it depends from single portfolio ... For example, I have high quality images (but small portfolio) and my rpi is 6 times higher than average ...
There are portfolios of 1.000 images that sell more than others of 10.000.
Sorry for my english :-\
That's a great math to get a good idea of how things are. Thanks!
Great math, but it ignores the fact that the collection is split and the top earners take a far larger slice of the pie.
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I'm a vector illustrator and I make something like $0.35 per vector per month.
I guess vectors work different than photos...
Are there any other illustrators here? what are your numbers??
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The relationship is multifactorial and depends on four main factors:
- Images quality
- Number of images
- Keywords quality
- Demand on the themes of the images
What any one individual earns, does depend on those factors, but I think the guy just wants to know what the average is per image, across all levels of quality, number of images, keyword quality and demand for the images.
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My rpd is higher (0,70-0,75 $), but i sell high quality images.
...
For example, I have high quality images (but small portfolio) ...
Humble.
I'm not sure that "high quality" images necessarily leads to higher RPI...my sods and others in my opinion no better quality than my other stuff. But your calculation is sound I think.
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Quality is quite subjective.
No one is going to buy your perfect picture of a kingfisher breaking the surface in the beautiful morning light if they need a picture of a broken train in rainy weather.
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Quality is quite subjective.
No one is going to buy your perfect picture of a kingfisher breaking the surface in the beautiful morning light if they need a picture of a broken train in rainy weather.
Indeed for many purposes "good enough" is required not "best ever". In business terms quality is about fitness for purpose rather than as good as possible. I think thats why some people get frustrated by people buying "crap" images...presumably the buyer doesn't think they are crap for what they need.