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Agency Based Discussion => Shutterstock.com => Topic started by: anathaya on November 29, 2015, 23:50

Title: ODs/SUBs ratio in SS
Post by: anathaya on November 29, 2015, 23:50
My ODs/SUBs ratio in Nov is 0.33 (in terms of $). This is the lowest for me. Anyone else would like to share numbers?
ODs are disappearing?
Title: Re: ODs/SUBs ratio in SS
Post by: Jo Ann Snover on November 30, 2015, 00:42
I don't mind sharing, but I want to be sure I understand the ratio you're looking for. You're not comparing Enhanced Licenses or SODs, just ODs to subscriptions? So if you had $33 in ODs and $100 in subscriptions, your ratio would be .33

Is that what you're comparing? If so, mine is .84 and that's down from 1.00003 in November 2014

However the ELs and SODs are where some of the big differences come and I do think those are trending down
Title: Re: ODs/SUBs ratio in SS
Post by: anathaya on November 30, 2015, 03:14
So if you had $33 in ODs and $100 in subscriptions, your ratio would be .33
Correct.
Is that what you're comparing? If so, mine is .84 and that's down from 1.00003 in November 2014
That's far better than mine. Mine was 0.55639 in November 2014, but it keeps decreasing.

However the ELs and SODs are where some of the big differences come and I do think those are trending down
I don't see any trend in ELs and SODs. For me, just random variations of those.
Title: Re: ODs/SUBs ratio in SS
Post by: MichaelJayFoto on November 30, 2015, 06:51
My ODs/SUBs ratio in Nov is 0.33 (in terms of $). This is the lowest for me. Anyone else would like to share numbers?
ODs are disappearing?

Mine is pretty consistent around 0.5 since I started submitting to Shutterstock three years ago. It was at 0.7 in October but while it varies from month to month, I don't see major deviations from the long term numbers.

Also, consistently slightly less than half of my overall royalties are coming from subscriptions, in November 2015 as well as over three years.

Not sure what you are looking for, some kind of new trend? I don't see any.
Title: Re: ODs/SUBs ratio in SS
Post by: Microstockphoto on November 30, 2015, 07:00
i see a decline in odds sods and subs only els seem to sustain overall ss is declining and it is a trend now not a fluke
Title: Re: ODs/SUBs ratio in SS
Post by: jarih on November 30, 2015, 08:27
Quite ok November, it's 0,81
Title: Re: ODs/SUBs ratio in SS
Post by: mcp on November 30, 2015, 09:11
Best ever for me 1.34 (got a record number of ODDs this month)
Title: Re: ODs/SUBs ratio in SS
Post by: 60D on November 30, 2015, 09:35
It's declining for me too. I just wish it's a random thing and get more ODs in coming months  :)
Title: Re: ODs/SUBs ratio in SS
Post by: Zero Talent on November 30, 2015, 10:31
0.87 for November '15, up from 0.74 in October '15 and 0.75 in November '14

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Title: Re: ODs/SUBs ratio in SS
Post by: Noedelhap on November 30, 2015, 11:00
Nov 0.520
Oct 0.676
Sep 0.661
Aug 0.506
Jul 0.344

I don't see a pattern.
Title: Re: ODs/SUBs ratio in SS
Post by: Hongover on November 30, 2015, 12:47
.59 for November. If you count EL and SO, it's 1.1
Title: Re: ODs/SUBs ratio in SS
Post by: stock-will-eat-itself on November 30, 2015, 13:44

Not sure what you are looking for, some kind of new trend? I don't see any.

If an aggressive subs pack is offered and OD and EL's dry up income could fall by 50%. Maybe they're looking for a possibility rather than a trend.
Title: Re: ODs/SUBs ratio in SS
Post by: anathaya on November 30, 2015, 18:46
Maybe they're looking for a possibility rather than a trend.

True that.
After reading the responses from jarih, mcp, Noedelhap, Zero Talent, it seems there is nothing much to worry about. Finally it a matter of how majority does.
Thanks for responding...