MicrostockGroup
Agency Based Discussion => Shutterstock.com => Topic started by: emeebe on January 24, 2012, 02:47
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I'm sure the number might be a bit over the map, but I'm just wondering if anyone can give a general feel of the ratio of sub sales to On-Demand...
100 to 1?
30 to1?
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Units don't tell the whole tale - percentage of the monthly $ total is a better measure. The last month I checked (I think it was November) about 40% was on-demand (including single image and ELs - everything except subs).
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In earnings terms, OD was one third of the value of regular downloads a year ago but has only been one quarter of the value this month (trying to count up the actual sales ratio would be tiresome but I think the money answers your question).
I have wondered if the OD buyers have been shifting regular to regular subscription contracts (which could be a side-effect of buyers switching from iStock). Have others noticed the same trend?
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In my case around 25% OD,EL's and single and 75% subs.
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thanks for the info everyone...
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from day 1 until today I have 31% sales that arenīt subs (2.5k $ short to the last raise)
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43% OD/EL and 57% subs for me.
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43% OD/EL and 57% subs for me.
Funny. Mine are the inverse. 43% subs and 57% OD (including ELs). :)
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Non subs account for 36,5% when I look at the all time figures. But non-subs sales are on the rise for a while, they've introduces SODs in the fall etc. It's 40,5% in January. Hope I'll inverse the trend soon, getting 60% from non subs :) . If SODs are going to catch up with SODs, that won't be a problem. But they're still on the shy side...
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Approximately 40% ODs and 60% subs.
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61% subs, 39% ODs and ELs.
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subs%
61% overall (4 years)
45% Oct'11
51% Nov'11
49% Dec'11
44% Jan'12
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On the whole, 50/50, I would say.
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On the whole, 50/50, I would say.
Don't be lazy, do the math :P
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So far this month: 52% subs. (Where I'm coming from: I do vectors and I got a Christmas card from SS.)
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I have 40 downloads this month (my portfolio is only 50+ images) and they are ALL subscription! Not a lot of money earned! Though I must admit the number of DLs has increased rapidly!
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On the whole, 50/50, I would say.
Don't be lazy, do the math :P
Nah, Im lazy. The ODs and single sales however, is what makes this site so exiting.
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10.2011 - 61% subs
11.2011 - 60% subs
12.2011 - 61% subs
01.2012 - 63% subs
5 years vectors - 76% subs
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All time since forever, OD is 20% of all sales. But with everything Micro consider the source and what that person shoots. I have one model released photo and I don't think it was accepted on SS. Maybe that will help figure what sells for more and OD if you look at people with higher percentages.
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Like your speedometer avatar RacePhoto. ;D (have to say what I see, else you change it again tomorrow and I look the idiot... ;) )
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43% OD/EL and 57% subs
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On the whole, 50/50, I would say.
Don't be lazy, do the math :P
Actually, I am talking amount of DLs, here, if its revenue we are talking about, then the ODs and Singles, etc are by FAR! superseeding the subs.
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On the whole, 50/50, I would say.
Don't be lazy, do the math :P
Actually, I am talking amount of DLs, here, if its revenue we are talking about, then the ODs and Singles, etc are by FAR! superseeding the subs.
What are we talking about? I assumed that the question was about DL. If we are talking revenue ... that's a whole nuther story. ???
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it only makes sense thinking of $$$
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Well, since everyone is confused about what we are talking about, that allows me to add my thoughts... (without doing any maths!)
Consistently OD's make up half the EARNINGS that subs do (not including EL's in OD). Eg: $200 in subs would mean $100 in OD's for example.
I find this to be the case almost every month.
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it only makes sense thinking of $$$
The poll on my blog is still open regarding the ratio in money terms, only 34 votes so far, but for many of those who've already taken part it seems that OD revenue makes up a large part of total revenue.
This is the link to the poll if you want to see it or take part. Poll (http://www.microstockposts.com/just-how-much-of-a-subscription-site-is-shutterstock/)
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Original message said, On Demand sales vs Subscription, so that's what I answered. (20%) And the poll kind of asks the same question.
If the question is Subscription Sales vs ALL OTHER SALES on SS my answer is 39% Other = 61% Sub.
RPD 38 cents by the way.
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Today's ratio is crazy subs:ODs=1:3+ (in earnings). I hope it's going to continue at that pace at least until the end of the day :)