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Author Topic: Shutterstock 'Offset' - a new high end marketplace for stock photos  (Read 34318 times)

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aspp

« on: March 21, 2013, 04:04 »
+1
Shutterstock announces 'Offset' - a new high end marketplace for stock photos

Quote
New York-based stock photography marketplace Shutterstock has announced plans to launch a new service, dubbed Offset, which will offer premium, high-end stock photos and illustrations through a new marketplace.


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rubyroo

« Reply #1 on: March 21, 2013, 04:26 »
+1
Wooh!

I was not expecting that!

I wonder if it will be an entirely separate entity, or whether there'll be another review tier at SS to offer to 'escalate' great images into the Offset collection.

At the moment the impression they give is of the extreme 'creme de la creme', but I wonder if they'll open the door a little wider as time passes.  It would be nice to have a chance to aim for inclusion once we know the standard.
« Last Edit: March 21, 2013, 04:31 by rubyroo »

« Reply #2 on: March 21, 2013, 04:29 »
+1
hope it is some kind of RM license based..

« Reply #3 on: March 21, 2013, 04:33 »
+2
They say its RF in the video.  Hope its not a closed club that none of us can get in to and they let some of us microstockers in.

Good to see that they're trying a new market, they've done so well with microstock, I did wonder why they haven't tried taking on Getty before.  Perhaps they needed the funding from the IPO?

« Reply #4 on: March 21, 2013, 04:51 »
0
Sounds very interesting anybody got more details? I think they could only ask higher prices if the pictures are exclusive. It would be nice if we could make some exclusive pictures but not be tied down as exclusive artists/photographers .

Poncke

« Reply #5 on: March 21, 2013, 05:13 »
0
Sounds like a competitor to IS Vetta collection and Getty. Maybe even competing with the new agency from Bruce L (Stocksy)

I am submitting images to a RF/RM agency (not Alamy) who seem to do well, hi quality images, without people. 

Market is changing, new opportunities.


« Reply #6 on: March 21, 2013, 05:31 »
+3
Interesting! stocksy isnt even on the market yet and already there is competition. Although it will be Getty and corbis and other traditional houses that will suffer.

Shutterstock reacts really, really fast to changes in the marketplace. You must give them that.

I guess Sean Locke now has an appropriate outlet for his content....it should also make some high end istock exclusives think about going indie once the site is established and earning money.

« Reply #7 on: March 21, 2013, 06:02 »
+7
I very much doubt SS has reacted, I bet they've been planning this for some time.  Now they have some money from the IPO, they can market this well.

gillian vann

  • *Gillian*
« Reply #8 on: March 21, 2013, 06:24 »
+5
true, hard to pull all this together in a month, but they must be smiling at the way iStock has aided them.

« Reply #9 on: March 21, 2013, 06:39 »
0
Is it real? You can sign in using your SS ID and password....anyone try yet? I'm not so sure about giving that info unless I'm 100% sure this is indeed a SS site.
« Last Edit: March 21, 2013, 06:48 by MisterElements »

« Reply #10 on: March 21, 2013, 08:03 »
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Really interesting. I've been building a food photo portfolio that I did not start submitting yet so I think I will wait a few weeks to have details (exclusive images?) before submitting them to other agencies

« Reply #11 on: March 21, 2013, 08:05 »
+1
Is it real? You can sign in using your SS ID and password....anyone try yet? I'm not so sure about giving that info unless I'm 100% sure this is indeed a SS site.


The domain is owned by Shutterstock according to the whois info.

« Reply #12 on: March 21, 2013, 08:13 »
0
Is it real? You can sign in using your SS ID and password....anyone try yet? I'm not so sure about giving that info unless I'm 100% sure this is indeed a SS site.


The domain is owned by Shutterstock according to the whois info.


Thanks!

sc

« Reply #13 on: March 21, 2013, 08:16 »
+1
Watch the video - it's definitely Jon.

I tried logging in using my SS ID and Password - but it won't allow me to login.

« Reply #14 on: March 21, 2013, 08:32 »
+3
Interesting! stocksy isnt even on the market yet and already there is competition. Although it will be Getty and corbis and other traditional houses that will suffer.

Shutterstock reacts really, really fast to changes in the marketplace. You must give them that.

I guess Sean Locke now has an appropriate outlet for his content....it should also make some high end istock exclusives think about going indie once the site is established and earning money.

Clever name __ it emphasises the strictly high-end commercial market it is aimed at. It is obviously targeted directly at Getty and Corbis and has probably been planned for some time.

What will be really interesting will be the terms for photographers and how they are sourced. Getty's Achilles' heel is probably the somewhat adverserial relationship that they have with their contributors. If SS Offset can offer better terms and then deliver on sales then it might not take much more than that to prise Getty's big names away from them.

This is a huge step in Oringer's long-term ambition to become the biggest supplier of digital content. Getty (and Corbis) should be worried but most likely they'll be too arrogant to react effectively ... until it is too late.

« Reply #15 on: March 21, 2013, 08:41 »
-2
.
« Last Edit: May 12, 2014, 14:59 by Audi 5000 »

« Reply #16 on: March 21, 2013, 08:52 »
+6
Where is the gostwyck from a couple days ago, maybe they won't pay the photographer $13 so it's ok?

SS Offset is nothing to do with microstock. It is aimed at a completely different market for both buyers and content providers.


« Reply #17 on: March 21, 2013, 09:14 »
+1
I very much doubt SS has reacted, I bet they've been planning this for some time.  Now they have some money from the IPO, they can market this well.

Thats what I think, they are not stupid to look everyone shooting at their part of the market and they were waiting the moment they are strong enough not only to protect their model anymore but to make an attacking business move.




ShadySue

« Reply #18 on: March 21, 2013, 09:43 »
+2
What`s the contributor percerntage?

« Reply #19 on: March 21, 2013, 09:49 »
+1
Interesting that the web page - to the extent I can see it at all - shows 4 perfectly bland microstock photos.

I'll add this to my growing list of exclusive clubs I'm supposed to be dying to join. 

Every marketing 'guru' wants to differentiate (split) the perceived marketplace as finely as possible and offer a big 'range of products'.  It's what these guys do, and it's how we get nonsense like 'Windows Home Premium' and 'Starter Edition'.  At the same time SS is trying to create a high end with this new concept, they're pushing down the low end with BigStock.  In the short run I'd look for them to have more success with the latter than with the former.

« Last Edit: March 21, 2013, 09:53 by stockastic »

stocked

« Reply #20 on: March 21, 2013, 09:55 »
0
They are very probably give us the same exploiting 20% deal as Getty so I'm not too excited. But still good to see some development in the stockmarket to higher prices.

« Reply #21 on: March 21, 2013, 10:00 »
0
OMG, 20%? no way! Not for exclusive content.

If they want to attract good artists, they have to compete with stocksys 50% rate. I cannot imagine anyone offering good content for less than 40%. Or at least some kind of sliding scale from 35-50%.


« Reply #22 on: March 21, 2013, 10:02 »
+2
What`s the contributor percerntage?

Details are overrated.  ;D

I'm starting to think this is building up to a big April Fool's joke. All these sites popping up that are supposed to be the best, but don't say much about themselves.

My hype machine is starting to run on empty.

« Reply #23 on: March 21, 2013, 10:02 »
0
It's about time that they've taken this step.

Despite having some fantastic imagery, I have to admit that 95% of all uploaded content is mediocre.

There HAS to be a place for high end images and they are filling this void in the RF "microstock" sector.

If they'd let me in - I'm more than happy to submit my more elaborate illustrations to them rather than SS.

I'm sure they have enough financial punch to lift this thing off the ground.

« Reply #24 on: March 21, 2013, 10:04 »
0
OMG, 20%? no way! Not for exclusive content.

If they want to attract good artists, they have to compete with stocksys 50% rate. I cannot imagine anyone offering good content for less than 40%. Or at least some kind of sliding scale from 35-50%.

Did it say it was exclusive content?


 

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