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Author Topic: Shutterstock and Vecteezy announce a deal  (Read 3287 times)

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« on: April 19, 2023, 12:51 »
+3
https://www.globenewswire.com/news-release/2023/04/19/2650115/0/en/Stock-Photography-Marketplace-Vecteezy-Enters-Into-Exclusive-Deal-with-Shutterstock-to-Further-Unlock-Visual-Storytelling-Content-for-Marketers.html

I wondered why SSTK was down today (71.33-2.39 (-3.24%) As of 01:35PM EDT. Market open.) and the first article on Yahoo's page for their stock was a link to the announcement above. That doesn't show up on SS's press release page for whatever reason. There's not a lot of detail about what exactly the deal means. Buzzword salad says:

"With this partnership, the millions of designers, marketers and entrepreneurs that regularly visit Vecteezy in search of affordable stock imagery will have access to even more files through the high-quality Shutterstock images that will populate alongside those already on Vecteezy. This partnership increases the total number of premium and relevant results on Vecteezy and creates a shared pipeline of high intent visitors between the two brands."

Looking at Vecteezy's paid plans, you can get up to 73,000 images a year for $108 - and note the "unlimited" downloads that allows up to 200 downloads per day!! Do the math and that would come to a price of $0.001479 - about 0.15 (note that's fractions of a cent)

It's possible the stock market is gloomy about Shutterstock today for some other reason, but we may learn more next week (Apr 25) when they reveal their Q1 2023 results.


« Reply #1 on: April 19, 2023, 13:30 »
0
Will all authors be placed on Vecteezy or just by choice?

« Reply #2 on: April 19, 2023, 14:36 »
0
The Press Release also has in the last paragraph:

"Vecteezy is one of the fastest growing stock photography marketplaces globally, with millions of vectors, stock photos, and stock videos that are free and safe for personal or commercial use."

Does this imply that SS assets could have the potential to be available free on Vecteezy - even if only a select subset?

« Reply #3 on: April 19, 2023, 15:46 »
+3
"to Further Unlock Visual Storytelling Content for Marketers"

> "to Further Erode the Microstock Market by Offering Unlimited Content for Everyone"

Don't worry though, your art will be seen by millions of people, think of the exposure.

k_t_g

  • Caught you looking! ;)
« Reply #4 on: April 19, 2023, 22:11 »
+6
And PacMan swallows yet another ghost.

« Reply #5 on: April 21, 2023, 03:59 »
+2
Whilst on the face of things this looks bad it has a positive and very negative prospect.

By joining with Vecteezy the customer base becomes larger. But why does a customer need another collection at knock down prices when they have A.I. which can create anything they want.

I think this is less about merging to become the biggest and more about merging to access bigger data sets for when A.I. is as seemless as CGI.

Stack it high and sell it cheap until you've drawn everyone in. Then turn off the taps and force everyone through to the A.I. suit on a subscription model.

« Reply #6 on: April 21, 2023, 22:12 »
+1
I go to vecteezy to find free clip art for personal projects.  I ignore any paid advertising placement completely.


 

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