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Author Topic: Shutterstock Exclusivity  (Read 8744 times)

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« on: November 30, 2011, 10:12 »
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If Shutterstock offered exclusivity (along with new single image plan currently in Pilot phase), it is my opinion that they could take a serious chunk of iStock/Thinkstock market share because now, Thinkstock would no longer automatically have the same content as Shutterstock (Since independent iSTock contributors are now all automatically cloned on TS).


rubyroo

« Reply #1 on: November 30, 2011, 10:17 »
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Oh I think SS exclusivity would completely kill TS.

Trouble is, I think SS exclusivity would completely kill off all the other microstock agencies too.

SS have stated in the past (I think it was Jon Oringer himself) that they feel it is in the best interest of contributors to spread their work around and not be exclusive to one agency.

lagereek

« Reply #2 on: November 30, 2011, 10:24 »
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SS and exclusivity!  that would be something, wouldnt it?  I bet they would reign supreme.

RT


« Reply #3 on: November 30, 2011, 10:25 »
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SS would be the last place I'd consider going exclusive, they have the lowest overall RPD of any of the microstock sites I submit to.

« Reply #4 on: November 30, 2011, 10:33 »
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How could SS offer exclusive content without charging customers more? It's not transparent, but from the way they raised royalties in the past, they always put prices up first, waited a month or so to see how things shook out, and then raised our royalty. They needed to see how download patterns were in practice given the new prices - I assume the worry is that if you put up prices then buyers will be more likely to download their full allowance which would leave you broke.

In the current market, I think SS has been the refuge for buyers who've had it with rising prices elsewhere - they offer stability in the form of a known monthly spend on images. Unless all the other agencies go on a round of price hikes, I can't see how SS could raise prices. And as for some images costing more than one download, DT's already hinted they may modify that as they've had negative buyer feedback.

I don't think there's exclusivity, even for images, in SS's future

WarrenPrice

« Reply #5 on: November 30, 2011, 10:39 »
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What JSnover said and ... why would anyone jump back into that "all eggs in one basket" position after escaping the nightmare at iS?  No Thanks.  I'll continue to be a Low Earner.   :P

helix7

« Reply #6 on: November 30, 2011, 10:46 »
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Is no one learning anything from istock? Exclusivity at SS would be a terrible idea, and they know it.

It'll never happen, and we should all be thankful for that.

« Reply #7 on: November 30, 2011, 11:02 »
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If I decide to upload my nearly 1400 files to 10 agencies, I'm done. I might consider image exclusivity somewhere but that's it. I would imagine as portfolios keep growing larger the idea of agency exclusivity anywhere other than Istock will be considered a waste of time.
« Last Edit: November 30, 2011, 11:16 by retrorocket »

lagereek

« Reply #8 on: November 30, 2011, 11:28 »
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I dont get it!  why are some people here talking about low earnings, etc, or maybe they havent bother to find out about SS. A typical day for me is: 50% subs, 40% sos, at 2.85 a piece and maybe one single sale at 5.75.
approx, 3-4, ELs, per week.

Well how low is that, comparing to the others?

« Reply #9 on: November 30, 2011, 11:58 »
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SS has a low RPD and makes me lots, alamy has a great RPD but doesn't make me much.  I'm much more interested in overall monthly earnings.

SS might interest me with individual image exclusivity but I probably wouldn't consider total RF exclusivity as we have seen what can happen.  Most people liked istock a few years ago, perhaps more than SS.  Things can change, especially if one business has most of the market and sells out.

« Reply #10 on: November 30, 2011, 12:04 »
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That`s not bad. If SS had a program comparable to Vetta and Agency with fair royalties an per image exclusivity, they could easily siphon customers away from not only iStock but Getty as well.

helix7

« Reply #11 on: November 30, 2011, 12:12 »
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...I probably wouldn't consider total RF exclusivity as we have seen what can happen...

Exactly. I have no idea why exclusivity is appealing anywhere after how things have gone at istock. Exclusives at istock committed themselves to one company and the company abused that loyalty. I don't know why anyone would willingly give that same power to another company and think that things couldn't possibly end up the same way.

lisafx

« Reply #12 on: November 30, 2011, 12:13 »
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Is no one learning anything from istock? Exclusivity at SS would be a terrible idea, and they know it.

It'll never happen, and we should all be thankful for that.

Amen to that!  Last thing we need is the clubby, haves and have-nots, us-vs-them BS from Istock to come along and ruin SS.  SS works perfectly as-is.  

« Reply #13 on: November 30, 2011, 12:13 »
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SS might interest me with individual image exclusivity but I probably wouldn't consider total RF exclusivity as we have seen what can happen.  Most people liked istock a few years ago, perhaps more than SS.  Things can change, especially if one business has most of the market and sells out.

I think we're all better off if no one agency becomes too powerful, look what happened to IS and FT. I never liked IS, but I did think very highly of FT at one time, and I they started out eager to please and treated us well. Then they became the #2 agency after IS and turned 'evil'. Too much power corrupts, for all our sakes, I'd rather see market share spread out evenly over several different agencies.

lagereek

« Reply #14 on: November 30, 2011, 12:20 »
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Is no one learning anything from istock? Exclusivity at SS would be a terrible idea, and they know it.

It'll never happen, and we should all be thankful for that.

Amen to that!  Last thing we need is the clubby, haves and have-nots, us-vs-them BS from Istock to come along and ruin SS.  SS works perfectly as-is.  

Agree!  why should John change a perfectly working formula?  no need.

« Reply #15 on: November 30, 2011, 12:29 »
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I hope and believe that SS won't adopt an exclusivity arrangement.  I wouldn't have a problem with image exclusivity, and would probably submit images to such a plan, but think it would weaken the simplicity of SS's offerings more than it would benefit them or us. 

I've always felt SS was first among agencies even when it wasn't my biggest earner; since they overtook iStock it hasn't even been a question.  I'm glad there are other agencies, and will continue to upload those that give me a benefit.  Financial of course, but also in appealing to different buyers and as a result selling content that does less well at SS.  Different agencies let me explore (slightly) different content.  And of course should anything happen with SS, I like having my work deployed more broadly.  I don't expect it to happen, I certainly don't want it to happen, but the only constant is change, so I may as well be prepared for it.

microstockphoto.co.uk

« Reply #16 on: November 30, 2011, 13:14 »
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Exclusivity at Shutterstock? Please, don't even think about it.
Simplicity of Shutterstock model is the key to their success.
If it ain't broke don't fix it, as they say.
« Last Edit: November 30, 2011, 13:16 by microstockphoto.co.uk »


« Reply #17 on: November 30, 2011, 13:18 »
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No, I don't want to put "all my eggs in one basket".

Exclusive images would be another thing to consider...

velocicarpo

« Reply #18 on: November 30, 2011, 14:13 »
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First off...the concept of Photographer exclusivity is nothing anyone should accept. It had been introduced by istock and now leads obviously to trouble for many people bound to it. Beyond that, you put yourself into the situation that you invest all your creativity to fit one companies profile. If you want to offer material with a different profile (more creative, rare, etc.) you are blocked. To me this is a form contract binding slavery...so first we would have to specifiy of which form of exclusivity we talk about. MATERIAL exclusivity or PHOTOGRAPHER exclusivity.

Then there are some arguments:
- I do not think that a photographer would sell more exclusive material on SS than unexclusive material since I do not believe that shutterstocks buyer care about that. The concept of subscription is different. Designers want to get their work done. Fast, cheap and without any unnecessary s++t inbetween. This is a key to SS`s success.
- Photogs would earn more due to a higher percentage, but I doubt it can make up the loss of other agencies. Currently, shutterstock is my nr. 2 and makes about 30 % of my monthly earnings of stock (micro and macro). I doubt they offer a triple royalty. Shutterstock is oftenly overestimated. For many it is the biggest earner, but not for all.
- My main concern when it comes to exclusivity is trust. I do not trust shutterstock. People perceive it as a positive company but but things like removing phone numbers and telephone contributor support and locking down accounts without questioning and properly investigating is not a trustworthy behaviour. The perception of the company seems to be more based on emotion than on a business POV for many. It is a profit driven company, not your friend.
- As a buyer, I have accounts on most micro agencies and opened accounts for different companies I work with on different agencies, but NEVER on shutterstock since I have no need of a subscription plan. I only have demand for credit based accounts. I know that SS offers that too, but I think there are better options speaking as a buyer.

« Reply #19 on: November 30, 2011, 14:16 »
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Is no one learning anything from istock? Exclusivity at SS would be a terrible idea, and they know it.

It'll never happen, and we should all be thankful for that.

Agree 100%. You look at the volatility of any internet company and things could look very different in a few years.

« Reply #20 on: November 30, 2011, 14:54 »
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When I posted the original post, I was thinking more from a Shutterstock perspective, not a contributor perspective. SS is now going to be face to face with TS with the exact same content. The only differentiator will be price and TS is lower. They will need to do something to protect their market share. If not offering exclusivity then what ? (By offering exclusitivty, they would be puliing content away from iStock, Thinkstock and Getty all at the same time).

« Reply #21 on: November 30, 2011, 15:35 »
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But it's not the exact same content.  For some of us at least, ThinkStock is all old content.  I haven't uploaded anything new to iStock in over a year, and even before that was limited by their upload quotas.  And the Hemera content is even older.  My portfolio on Shutterstock is four times the size of that old stuff on ThinkStock, and growing larger by the day.  That's a big differentiator.  And of course there's the difference in the quality of the customer experience.  Gotta count for something, especially as we watch iStock melt down.

« Reply #22 on: November 30, 2011, 15:49 »
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That may be true for you but I don`t think it holds true for the Macro picture. Generally speaking independent contributors upload to both iStock and Shutterstock, why wouldn`t they, these are the top 2 sites. All non-exclusive content now gets copied over to TS from IS. Yes, there are a few insignificant differences between the 2 collections but they are (will be) virtually identical. If both collections are the same, customers will gravitate to least expensive option which today is TS. All I am saying is that SS can`t sit back and do nothing.

« Reply #23 on: November 30, 2011, 16:03 »
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It may be true that most independents upload to both Shutterstock and iStock, but do they upload the same amount of content?  Even when I did upload to iStock, I was able to generate more content than their upload limits permitted.  But let's say you're right about that.  And let's say customers move toward the cheaper agency, which isn't always the case.  But let's assume that.  Today that cheaper option would appear to be Shutterstock.  Their 25-a-day subscription plan sells for $249 per month.  ThinkStock's is $299.  Granted, they do better if you buy it by the year, but how many customers do that?

I also believe that customers stay with an agency until they're given a strong reason to reconsider.  Shutterstock's been around longer, their customer support is better (I'm assuming, but I have no reason to believe iStock treats ThinkStock customers with any less contempt than they do their own), their website is less failure-prone.  How many customers will move to save a few dollars and risk making their jobs that much more difficult in the process?

« Reply #24 on: November 30, 2011, 16:05 »
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.. SS is now going to be face to face with TS with the exact same content. The only differentiator will be price and TS is lower.

Not so. Take a look at any of the big independents and you'll see they have thousands more images on SS than on IS. Start with Yuri. On top of that there are the "rules" of iStok inspection which rule out so many things (and I'm not talking about quality here). SS doesn't follow the same rules.


 

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