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Author Topic: Shutterstock has new logo  (Read 8426 times)

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« on: May 02, 2012, 14:12 »
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Shutterstock has a new logo. I think it's definitely better that the old one


Ed

« Reply #1 on: May 02, 2012, 14:15 »
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« Reply #2 on: May 02, 2012, 14:15 »
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Looks good. It doesn't really fit in with the color scheme of the site though.

« Reply #3 on: May 02, 2012, 14:21 »
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Looks good. It doesn't really fit in with the color scheme of the site though.

I bet it fits nicely as a header on the IPO documents, thought ;)

« Reply #4 on: May 02, 2012, 14:25 »
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Seriously, someone finally realized there was enough green branding in microstock!  (Deposit Photos, Dreamstime, Fotolia...)  Now notice their little favicon almost the same colour as MSG's.  Tyler, you trendsetter.  (Now you'll have to update the little SS favicons in the signatures :)

« Reply #5 on: May 02, 2012, 14:30 »
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Looks good. It doesn't really fit in with the color scheme of the site though.

I bet it fits nicely as a header on the IPO documents, thought ;)
It definitely does! My thinking.

« Reply #6 on: May 02, 2012, 14:33 »
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Looks good. It doesn't really fit in with the color scheme of the site though.

I bet it fits nicely as a header on the IPO documents, thought ;)
My thoughts exactly.

The front page has changed, with new logo and Search being the most prominent page feature. The light boxes have been scaled down to one etc.

traveler1116

« Reply #7 on: May 02, 2012, 14:44 »
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My guess is more things will change at SS besides the logo...

helix7

« Reply #8 on: May 02, 2012, 14:46 »
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Looks good. Glad to see they stuck with the move they made earlier of dropping the lens graphic. It's been a long time since any of these companies just sold photos. Good to see more logos reflect that.

« Reply #9 on: May 02, 2012, 14:47 »
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My guess is more things will change at SS besides the logo...
I agree

« Reply #10 on: May 02, 2012, 14:55 »
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the logo looks great - a nice upgrade.

..

I played the video on their blog page and even though I closed the browser window that repetitious song is still playing.. hmmm.... subliminal messaging??

« Reply #11 on: May 02, 2012, 14:58 »
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it's great.. I like it..

« Reply #12 on: May 02, 2012, 14:59 »
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the logo looks great - a nice upgrade.

..

I played the video on their blog page and even though I closed the browser window that repetitious song is still playing.. hmmm.... subliminal messaging??

mine is blurred

« Reply #13 on: May 02, 2012, 15:59 »
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The logo is curiously minimalist, but I suppose if you decide on a black and red scheme and an angular, minimalist design and happen to have the initials "SS" you really do need to be very careful what you come up with....

« Reply #14 on: May 02, 2012, 16:17 »
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I like the color, but the 'viewfinder' does nothing for me

« Reply #15 on: May 02, 2012, 16:54 »
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I like the color and the design, but at first glance I read shutterstuck. not sure why though.

lisafx

« Reply #16 on: May 02, 2012, 17:03 »
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Looks good to me, but I know jack squat about logos and design.  Red's a very powerful color though, so that's good. 

My guess is more things will change at SS besides the logo...
I agree

You are probably right.


« Reply #17 on: May 02, 2012, 17:51 »
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Will they change the watermark now then?

« Reply #18 on: May 02, 2012, 18:01 »
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Shutterstock has a new logo. I think it's definitely better that the old one

Wow! Very nice corporate video too!

wut

« Reply #19 on: May 02, 2012, 18:07 »
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* it always makes me miss the bookmark (in the toolbar)

RacePhoto

« Reply #20 on: May 02, 2012, 20:31 »
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Shutterstock has a new logo. I think it's definitely better that the old one


Oh good, I thought the icon was broken on my navigation bar, up top.  :)



See Ya! It's been good.
« Last Edit: May 03, 2012, 00:21 by RacePhoto »

« Reply #21 on: May 02, 2012, 20:37 »
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curious how "everything" happened in the last 48h..

1 - Yuri website/agency "leaked out" and oppened before time
2 - iStock raised exclusives pricing
3 - SS has a new logo

« Reply #22 on: May 02, 2012, 21:37 »
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curious how "everything" happened in the last 48h..

1 - Yuri website/agency "leaked out" and oppened before time
2 - iStock raised exclusives pricing
3 - SS has a new logo

We are still waiting for your press conference.  ;)


« Reply #24 on: May 03, 2012, 00:12 »
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I love their new identity and how it could be unfolded in a variety of creative ways. Finally a great logo after all these years of just mediocre stuff :)

« Reply #25 on: May 03, 2012, 00:27 »
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curious how "everything" happened in the last 48h..

1 - Yuri website/agency "leaked out" and oppened before time
2 - iStock raised exclusives pricing
3 - SS has a new logo

all seems good so far  ;)

got feeling that not only the logo changes at SS
« Last Edit: May 03, 2012, 01:28 by dreamstock »

« Reply #26 on: May 03, 2012, 01:00 »
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It's interesting how istock, fotolia and dreamstime were all busy at cutting our commissions to "stay competitive" but did nothing to rethink themselves. At the same time Shutterstock was working hard at reinventing their brand with the help of the worlds best creative agencies without the need pick in our pockets, all while being the best earner for most of us!


Microbius

« Reply #27 on: May 03, 2012, 01:05 »
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Massive improvement

helix7

« Reply #28 on: May 04, 2012, 13:01 »
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I love their new identity and how it could be unfolded in a variety of creative ways...


Exactly. This is a branding initiative, not just a logo re-do. There are some cool images in this article showing some of the ways that the new brand can be applied in a variety of ways to different things, from workspaces to advertising to t-shirts and more.

Notice how they don't stick with red in all applications.






Yuri_Arcurs

  • One Crazy PhotoManic MadPerson
« Reply #29 on: May 04, 2012, 15:21 »
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I do not like it one bit. Messy, lot's of small print. Much fewer nice images. Hard read.
Bad choices. I will bet they will change this over time. :)

Congrats on the IPO however.

« Reply #30 on: May 04, 2012, 16:24 »
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The viewfinder branding concept is catchy, congrats shutterstck!

Photo credit: Yuri Arcurs @ PeopleImages.com


« Reply #32 on: May 04, 2012, 16:57 »
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I do not like it one bit. Messy, lot's of small print. Much fewer nice images. Hard read.
Bad choices. I will bet they will change this over time. :)

Congrats on the IPO however.

Oh! I'm glad I'm not the only one. I like simplicity and clarity. I thought I must just be out of touch with the spirit of the age, but since you are clearly well in touch with it I guess the old rules still have merit.


 

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