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Author Topic: Shutterstock - Open AI deal : tool rollout  (Read 2417 times)

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« on: January 26, 2023, 06:42 »
0
https://techcrunch.com/2023/01/25/after-inking-its-openai-deal-shutterstock-rolls-out-a-generative-ai-toolkit-to-create-images-based-on-text-prompts/

"When Shutterstock and OpenAI announced a partnership to help develop OpenAIs Dall-E 2 artificial intelligence image-generating platform with Shutterstock libraries to train and feed the algorithm, the stock photo and media giant also hinted that it would soon be bringing its own generative AI tools to users. Today the company took the wraps off that product. Customers of Shutterstocks Creative Flow online design platform will now be able to create images based on text prompts, powered by OpenAI and Dall-E 2." - an excerpt from the article

The strange part is that while all other AI tools say that the person making the image has full rights to the image, Shutterstock says the created images are ready to license as soon as they are created


« Reply #1 on: January 26, 2023, 09:22 »
+5
Can't say whether the promise of ease of use for the SS customer will play out in practice, but that's what SS claims to be offering - i.e. is the reason that you'd pay them a subscription to use Creative Flow and license the results versus buying credits with one of the AI generators and keeping your fingers crossed you don't get sued in a year or two.

Businesses are often risk averse (with things like image/video licensing) - hence the legal guarantee marketing pitch from a few years back - and would prefer to have a ready answer to anyone who claims they are ripping off the creators on content in the training database if they use AI-generated images. With SS's tools the customer can then say that they did the ethical thing (even if that's just PR drivel fed to them by SS).

From Paul Hennessey in that Tech Crunch article: Our easy-to-use generative platform will transform the way people tell their stories you no longer have to be a design expert or have access to a creative team to create exceptional work. Our tools are built on an ethical approach and on a library of assets that represents the diverse world we live in, and we ensure that the artists whose works contributed to the development of these models are recognized and rewarded.

The Tech Crunch article points out "Again, though, the issue will be whether these payouts be anywhere near the compensation those artists and photographers might have gotten for supplying the images themselves.". The contributor fund results people reported from December suggest that the amounts are like Getty's Connect - minuscule.

In their press release, SS is emphasizing ease of use and convenience as reasons to pick them vs. do-it-yourself

https://investor.shutterstock.com/news-releases/news-release-details/shutterstock-introduces-generative-ai-its-all-one-creative

While I was browsing Tech Crunch, I saw this article about more funding for a Berlin-based Canva competitor, Kittl - which is also very much a SS Creative Flow competitor in that Kittl has partnered with Unsplash for images so they are "free" with both the Free and Pro levels of Kittl

https://techcrunch.com/2023/01/26/this-startup-hopes-to-take-on-canva-raising-a-11-6m-series-a-for-its-design-platform/

If "good enough" designs and no-hassle "not that bad" images/illustrations slapped together by Canva, Creative Flow or Kittl or (any of the many other similar platforms currently out there) are the future, that really sidelines lots of creative professionals.

Look at SS's short video in their press release - "No time? No budget? No designer? No problem!"
« Last Edit: January 26, 2023, 09:50 by Jo Ann Snover »

« Reply #2 on: January 26, 2023, 18:22 »
+2
As a designer and a contributor, I am delighted. What an disgusting time.

« Reply #3 on: January 27, 2023, 00:01 »
+6
And knowing shutterstock they will try and push their AI created art and price it at pennies. Contributors fund pennies might just become the new subscription sales with us looking forward to the ocassional 10c sale

I'm guessing video will be next, so we'll all have to figure out some next steps to ensure we stay afloat

« Reply #4 on: January 27, 2023, 07:38 »
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I just trying to think at what point does it no longer become financially feasible to keep creating and uploading new content, although I know for many this has already become a reality with the 'race to the bottom'.

Obviously stock agencies know this and they need new content to train the AI for current trends.

So until when do stock agencies keep pushing down the threshold with how little they can payout to contributors, or do they already know what that threshold is?

Uncle Pete

  • Great Place by a Great Lake - My Home Port
« Reply #5 on: January 27, 2023, 14:09 »
+4
I just trying to think at what point does it no longer become financially feasible to keep creating and uploading new content, although I know for many this has already become a reality with the 'race to the bottom'.

Personally about January 2014 but for an even more universal date, January 1st 2020 with the new terms and the first level resent. AI is just another hole in the bucket that doesn't hold much water as it is.

« Reply #6 on: January 27, 2023, 16:35 »
+3
Every failing company in the world does this.
1. Does great
2. Decides to do better
3. Looks at ways to save money
4. Always looks at the highest outlay
5. Realises this is wages
6. Starts reducing workers and wages.
7. Loses more workers than intended.
8. Goes downhill fast.

But SS are removing the wages entirely and replacing the work force with HAL ... and HAL will blow their arse out the airlock because they've hitched their planet to it and legally they are sooooo future f'ked. Even if Getty don't win who'd risk getting sued because you had composit work from god knows where containing elements of copywritten material.

Someone only has to ID part of something that's theirs and social media about it and SS .... poof gone.

« Reply #7 on: January 30, 2023, 15:33 »
+2
Motley Fool wrote a short, and largely positive, piece about Shutterstock's deal with OpenAI

https://www.fool.com/investing/2023/01/28/this-market-beating-stock-is-embracing-the-ai-gene

Stock is up today - whether because of investor optimism about the Open AI deal or something else I don't know. It's at $72.08 this afternoon - about $20 more than a month ago.

There was an SEC filing two weeks ago saying that John Caine will be Global Head of E-Commerce effective January 30, 2023. He came from Nerd Wallet, but before that was with Vroom (used car marketplace) - where the current SS CEO Paul Hennessy came from. They also both worked at Priceline in the early 2000s

https://www.linkedin.com/in/paulhennessy1/
https://www.linkedin.com/in/johncaine/

« Reply #8 on: February 01, 2023, 12:56 »
+3
Look at SS's short video in their press release - "No time? No budget? No designer? No problem!"

It's really interesting. I see a lot of people going out of the business.

« Reply #9 on: February 02, 2023, 14:47 »
+5
https://investor.shutterstock.com/news-releases/news-release-details/shutterstock-host-investor-day-february-28-2023-extended-reality

Today's press release is about an investor-focused dog and pony show talking up all their latest stuff - their "vision, strategy and financial outlook" In person attendance is by invitation only, so probably contributors in the NYC area can't just drop by :)

I think it's interesting that this is "Investor Day" - not something focused on building the business or adding customers. I don't remember them doing a "Customer Day" or a "Contributor Day" at any point :(

« Reply #10 on: February 03, 2023, 01:15 »
+1

I think it's interesting that this is "Investor Day" - not something focused on building the business or adding customers. I don't remember them doing a "Customer Day" or a "Contributor Day" at any point :(

Thats because they are just not important enough  ;D

Uncle Pete

  • Great Place by a Great Lake - My Home Port
« Reply #11 on: February 16, 2023, 14:44 »
0
Just got the email so I tried AI. Seems I could do endless requests, until I get something I wanted?

Here's what the output is:
Large1024 1024 pixels
3 3 in300 DPIJPG
$2.90 10 pack, discounts for bigger packs, same as downloads.

They are selling 1024 square images for $2.90?  :o



And that's the watermark? Right click and save, it's a 1024 JPG, I just added websize for this post.

Select, content aware fill, brush the edges with the healing tool = free image.


« Reply #12 on: February 16, 2023, 15:08 »
+5

And that's the watermark? Right click and save, it's a 1024 JPG, I just added websize for this post.

Select, content aware fill, brush the edges with the healing tool = free image.

Or just use one of the millions of free AI tools and get rid of the watermark in 2 seconds. AI to steal AI image.


 

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