SS is # 9 on the "Challengers" list.  Adobe is #15 on the leaders lists - apparently we'll be using Photoshop via voice command before too long

"Rare is the 35-year-old tech company that can go head-to-head with the startups. But software purveyor Adobe Systems has seen its stock more than quadruple in the past five years alone. That�s thanks in part to its prescient 2012 transition to cloud-based delivery, which meant selling software via online subscription (rather than a box with a CD in it). That wasn�t the company�s first self-disruption�it invented the PDF in 1993 after it had already sold several successful design programs�and it may not be its last. Adobe is now channeling its immense scale and data troves into artificial intelligence applications. Soon you�ll be Photoshopping vacation photos via voice command."

The scoring system: " To rank the companies, each was given a score based on its market potential and its own capacity in four areas: strategy, people, technology and investment, and corporate structure."

There's an explanation of the ranking (honestly I'm not sure that this whole approach makes any sense at all, but you can play with the weights to see what difference it makes to ranking)

http://fortune.com/future-50/visualizations/challengers/?iid=recirc_ff_50landing-zone1

The thing that dropped SS down the list the most was increasing the importance of strategy to be much higher than the default

When I see Facebook in 3rd position I see a very dark future for the whole humanity�

Although I'm hearing a lot that Facebook is not so "cool with da kidz" now and advertisers are beginning to wonder if advertising there is effective........Actually I like it but I'm very old ;-)