Not quite sure where I would place a campaign video between commercial and editorial - bit in the middle in my opinion. However, be aware that in the terms Shutterstock can license an editorial image for commercial use "at their discretion". I think that's been the case for several years now.
Take a look at any editorial image on the buyers site. There's a note saying to get in touch if you want to use an image/clip for commercial purposes. Subject to agreement they offer Asset Assurance which indemnifies the buyer against any claims.