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Author Topic: Shutterstock Custom is born  (Read 53761 times)

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« Reply #200 on: November 01, 2017, 11:13 »
+2
So, did this die off already?  I haven't seen anything offered since the first one, weeks ago.


Chichikov

« Reply #201 on: November 01, 2017, 12:09 »
+2
So, did this die off already?  I haven't seen anything offered since the first one, weeks ago.
Should I change the thread title in " Shutterstock Custom is dead"?

« Reply #202 on: November 01, 2017, 13:52 »
+5
From the earnings call yesterday...

Oringer: "Moving to Shutterstock Custom, ... we are very pleased with  from customers. We continue to believe Custom is a large long-term opportunity for us...We believe that the global custom content creation category is a $7 billion addressable market alone, giving us tremendous opportunities with new and existing customers."

Steven Berns: "As previously mentioned, Shutterstock Custom will have a minimal impact on our financial results in 2017, but we believe it will be a significant growth engine in years to come."

From minimal to billions in a few easy steps :)

A lot of this depends on whether you buy the idea that lots of photos as post-like advertising on social media will be a long term thing (versus hot right now) - some numbers in this article.

The problem, IMO, is that very few people like ads (versus posts from the people they follow); the idea that paid content can look like, and be as interesting as "organic" content is a fantasy; if the ratio of ads to posts gets too high, users will drift away over time.

So if there is a burst of activity with SS Custom, I'm guessing that the demand won't last for long (even if they can get contributors to create custom content for next-to-nothing payments). It's worth noting in this article the comment that stock photos don't work in Instagram ads - they emphasize custom content with real people. I can see how the costs of custom content for social media ads would need to be really low to make it work from the advertiser's point of view...
« Last Edit: November 01, 2017, 14:00 by Jo Ann Snover »

« Reply #203 on: November 03, 2017, 04:21 »
0
So, did this die off already?  I haven't seen anything offered since the first one, weeks ago.

Same here....

Maybe only sending to the Chosen Few now - but surprised if you're not amongst them....

« Reply #204 on: November 04, 2017, 04:23 »
+1
Me too I assumed it cos I dared to refuse something where I would have to fly a few thousand miles for a possible $45 return.

« Reply #205 on: November 04, 2017, 07:16 »
+5
I still receive the occassional assignment

Never done one - mever will at these rates

I am blown away that each assignment is for very large corporations with deep pockets i.e. McDs,subway,johnson and johnson, etc

SS is just trying to monopolize and kill any possible decent revenue opportunities left in the photography market

Shelma1

  • stockcoalition.org
« Reply #206 on: November 04, 2017, 10:17 »
+6
Truly disgusting. The CEOs of these companies make millions, but want to pay you $10 for a custom photo.

I hope this dies a quick death.

Chichikov

« Reply #207 on: November 04, 2017, 11:49 »
0
Truly disgusting. The CEOs of these companies make millions, but want to pay you $10 for a custom photo.

I hope this dies a quick death.

Yes, this is how they make millions (millions that they will never use then)

ShadySue

  • There is a crack in everything
« Reply #208 on: November 04, 2017, 12:04 »
0
Truly disgusting. The CEOs of these companies make millions, but want to pay you $10 for a custom photo.
Looks like SS might be pursuing them with offers of cheap custom photos. From Jo Ann's post above looks like it's a market they very much want to tap into (and to hell with the suppliers).

« Reply #209 on: November 04, 2017, 12:28 »
+1
Truly disgusting. The CEOs of these companies make millions, but want to pay you $10 for a custom photo.
Looks like SS might be pursuing them with offers of cheap custom photos. From Jo Ann's post above looks like it's a market they very much want to tap into (and to hell with the suppliers).

Hard to say if they want to be seen to be pursuing new "huge" markets (to keep Wall Street thinking positively about their stock and prospects) or if they're serious about building a business, but they've certainly been busy on Twitter promoting new webinars. Shutterstock Custom has its own account. They had a webinar at the beginning of October and another one is coming up Nov 9th.

The thing that strikes me about all the pictures in the tweets from (or re-tweeted by) SS Custom is that they all look like stock shots. I'm sure they are custom, but if they look like they aren't is that helping? Stock shots with the logos and brand identities showing.

This is the twitter feed for SS Custom's "Brand Partnerships Associate" in Toronto. Not sure how video of Elmo on fire is going to work for my brand... From his LinkedIn page "Our unique model ingests a brands identity and strategy, which enables us to create on-brand content on demand. Our global network of contributors and proprietary technology platform allow us to streamline the content creation process."

Right.
« Last Edit: November 04, 2017, 12:36 by Jo Ann Snover »

Shelma1

  • stockcoalition.org
« Reply #210 on: November 04, 2017, 12:46 »
+1
I have no doubt that the market for custom photos in a multi-billion-dollar market. But this is just a way for big multi-billion-dollar brands to avoid paying decent rates for custom work.

I see on their Facebook page they're getting five or six likes on their posts from SS Custom employees and photographers who are still in college.

Yuge success! Biggest success ever. They have all the best successes. What a turnout!

https://www.facebook.com/ShutterstockCustom/

niktol

« Reply #211 on: November 04, 2017, 14:02 »
0
At least they tried. Clap. Clap. Clap.

« Reply #212 on: November 04, 2017, 17:34 »
0
I have no doubt that the market for custom photos in a multi-billion-dollar market. But this is just a way for big multi-billion-dollar brands to avoid paying decent rates for custom work.

I see on their Facebook page they're getting five or six likes on their posts from SS Custom employees and photographers who are still in college.

Yuge success! Biggest success ever. They have all the best successes. What a turnout!

https://www.facebook.com/ShutterstockCustom/
And not one person can be bothered to comment it seems....

Brasilnut

  • Author Brutally Honest Guide to Microstock & Blog

« Reply #213 on: November 18, 2017, 03:46 »
0
I just received 3 briefs in a roll, you guys as well?

« Reply #214 on: November 18, 2017, 04:03 »
+1
I just received 3 briefs in a roll, you guys as well?
Yes you don't seem to be able to reject them now. As I might be able to do one by walking down the garden I might just try it to see what happens...one thing for sure they are only going to get something very basic.

Chichikov

« Reply #215 on: November 18, 2017, 05:02 »
+2
I also continue to receive their email spam

I have never accepted the term and conditions.
To unsubscribe I must accept the terms and conditions.
This is just absurd!!

Semmick Photo

« Reply #216 on: November 19, 2017, 02:32 »
+2
I got the 3 assignments as well, just wondering, they are asking for photos never used before in any way. They also say no expenses  budget.

They want new exclusive photos for 50 dollar, and you are asked to submit double the amount of images for curation.

So they want 8 never before used and exclusive photos for 12.50 per photo and no expense reimbursed.

Thats a loss making business for the photographer.

One of the assignments was with models in their 20s.

Is my assessment correct? If so, that doesnt make sense, who else accepts these assignments, apart from Pauws?

The only assignment that could be slightly profitable is the one where you can shoot in your backyard if you have any close up shots of interest. I dont, for that assignment I would have to drive to the nearest forest. And then it will already be a challenge to break even, considering time and expenses.


Semmick Photo

« Reply #217 on: November 19, 2017, 02:39 »
+1
https://customcontributor.shutterstock.com/blog/2017/11/16/how-to-impress-clients-with-your-professionalism

Two photos in that blog are birds eye view, yet their briefs say do not use birds eye view.

 :o

« Reply #218 on: November 19, 2017, 02:48 »
0
I got the 3 assignments as well, just wondering, they are asking for photos never used before in any way. They also say no expenses  budget.

They want new exclusive photos for 50 dollar, and you are asked to submit double the amount of images for curation.

So they want 8 never before used and exclusive photos for 12.50 per photo and no expense reimbursed.

Thats a loss making business for the photographer.

One of the assignments was with models in their 20s.

Is my assessment correct? If so, that doesnt make sense, who else accepts these assignments, apart from Pauws?

The only assignment that could be slightly profitable is the one where you can shoot in your backyard if you have any close up shots of interest. I dont, for that assignment I would have to drive to the nearest forest. And then it will already be a challenge to break even, considering time and expenses.
I only said I might and only if I can do at at near zero cost and yes I could do it from my backyard...if the sun comes up I might take a stroll up there and do some very generic shots. I think they are hoping amateurs with stuff on their HD might have stuff....But yes I couldn't quite believe what they were asking for the other shoots.

niktol

« Reply #219 on: November 19, 2017, 07:54 »
+1

The only assignment that could be slightly profitable is the one where you can shoot in your backyard if you have any close up shots of interest. I dont, for that assignment I would have to drive to the nearest forest. And then it will already be a challenge to break even, considering time and expenses.

That could be expected. Some time ago I had my contacts listed in case anyone wanted any custom work done for them. With some extremely rare exceptions the offers were ridiculous. All in all,  correspondence with delusional people wasn't worth my time. I removed any info that could lead people directly to me long time ago.
« Last Edit: November 19, 2017, 09:14 by niktol »


 

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