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Author Topic: NEWS - Wondering What Content Buyers Want?  (Read 5728 times)

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« on: June 17, 2008, 17:45 »
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Wondering What Content Buyers Want?
      



Hi SnapVillagers -
Looking for ideas for your next shoot?  Wondering what image buyers are looking for? PhotoShelter has just posted the results of their 2008 Buyer Survey. They’ve done some of our homework for us!   
This is really great information. If you haven’t seen it yet - check it out:
http://blog.photoshelter.com/school/2008/06/buyer-survey-2008.html
No big surprises in the [...]
         

http://feeds.feedburner.com/~r/SnapVillage/~3/314141743/
      


« Reply #1 on: June 17, 2008, 18:15 »
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that is a fantastic bit of market research.

Yes I believe this is the reason for the massive increase in rejections this year. I think the buyers and agencies are looking for something new and fresh.

Personally I believe we are on the verge of something big here. The Ron Chapple's etc have huge but outdated portfolios. This is a chance for those of us who are smaller and closer to the real action of day to day business to get really creative and be the new force in micro.

We see that from the images being requested there is a huge need for senior citizens being active in their lives. We also see the need for better medical images.

Let's look at the way medicine is now being practiced. For instance ambultory care is big, nursing is the new growth area since there is a worldwide shortage of doctors. Doctors will soon be used only for acute medical situations. The new focus is on Nurse Practicioners.

Also, what are the issues facing medicine. For aged care it is the baby boomer generation facing "consumption" diseases such as lung cancer, diabetes, and obesity related illnesses.

Also, these senior citizens are unlike the generation before. 55 - 70 years of age is no longer old. Most of these people are active and their post-work lives are full of entertainment, travel, etc.

PaulieWalnuts

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« Reply #2 on: June 17, 2008, 18:29 »
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Although Photoshelter's stock division is somewhat new, stuff like this is why they will eventually suceed. They get it.

Curious though that SnapVillage is promoting Photoshelter (???).

« Reply #3 on: June 17, 2008, 18:42 »
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Yeah I never got the connection either Paulie. They must have a business relationship of some type.

« Reply #4 on: June 18, 2008, 11:11 »
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Yeah I never got the connection either Paulie. They must have a business relationship of some type.

Hi all -

No business relationship or promotion meant here.
Just thought that this was really great information and wanted to pass it on. :)

- Brian (SV)

dullegg

« Reply #5 on: June 18, 2008, 11:22 »
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that is a fantastic bit of market research.

Yes I believe this is the reason for the massive increase in rejections this year. I think the buyers and agencies are looking for something new and fresh.


any kind of actual market research is helpful, regardless of whether someone like brian_SV has an interest or connection.

no one wants to be in a rut, and i think the buyers too.

considering that like you said, litifeta, lots of ppl are growing old.
so buyers too are growing old and TIRED.
maybe the change in buying needs reflect this fact, ie the mouldy oldies are being given the pink slip to graze in the field with a new younger buyer taking their place.

so, new buying needs, hopefully... a big change for micro.

« Reply #6 on: June 18, 2008, 18:43 »
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Does anyone find it strange the way Photoshelter does the tax for non US citizens?

josh_crestock

« Reply #7 on: June 19, 2008, 06:24 »
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Wondering What Content Buyers Want?
      


http://blog.photoshelter.com/school/2008/06/buyer-survey-2008.html
   


Would join Snapvillage and Photoshelter in giving this info absolute full endorsement. This is incredibly valuable info for photographers and is 100% relevant to microstock, too.

RT


« Reply #8 on: June 19, 2008, 12:00 »
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Does anyone find it strange the way Photoshelter does the tax for non US citizens?

Getty only takes the tax from European contributors if the BUYER is from the US, as I understand it that is the law in the states.

Last time I looked Photoshelter were taking it no matter where the buyer comes from, that (amongst others) is one of the reasons I don't upload there at the moment.

I think the issue has been raised on their forum.


RT


« Reply #9 on: June 19, 2008, 12:15 »
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Wondering What Content Buyers Want?
      


http://blog.photoshelter.com/school/2008/06/buyer-survey-2008.html
   


Would join Snapvillage and Photoshelter in giving this info absolute full endorsement. This is incredibly valuable info for photographers and is 100% relevant to microstock, too.



Nice of Crestock to jump on the bandwagon, but I thought I better point out that Photoshelters statement:
 "reports of unfair treatment of photographers"
is in reference to poor commissions being paid.

Their whole marketing campaign is geared around fair commissions for photographers.

As one (if not THE) of the lowest paying stock sites around, do Crestock still give 'absolute full endorsement' of the information, and if so does this mean that anytime in the near future you'll be raising the commision to match Photoshelter and Snapvillage?

DanP68

« Reply #10 on: June 19, 2008, 23:22 »
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RT brings up a relevant point.  I know I would be willing to upload to Crestock again if commissions and percentages were raised in line with the competition.

I know keeping costs low is part of the Crestock plan to expand.  But it is also what keeps me from being a contributor.

josh_crestock

« Reply #11 on: June 20, 2008, 03:29 »
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Was definitely only relating to the thorough research they'd performed. The report is helpful to photographers for them to focus and optimize their portfolios. Finding niche markets like some of the ones mentioned in the report, and satisfying the needs of the client within that niche is how to make microstock work for you. Not wanting to ignore your concerns, tho we have discussed it before. I hope its only a matter of time before photographers like yourselves, and the 100s others in a similar situation will get on board with Crestock. We continue to listen to your concerns, but have a plan and we will continue work hard and follow that through.

There probably is speculation over the direction or future of microstock. Unfortunately, for some of the smaller or amateur photographers, whats happening is simply a shift in focus. What may feel like a downturn for some, is just that things are changing. Microstock is changing in the way that highly professional people are entering the industry and getting ready very large amounts of well-researched, well-composed, and well-keyworded images that are bred to sell. There is no agency that will suffer from lack of images and clients expectations will rise with the increase of hi-quality images.

What i see in the report provided by Photoshelter is a well-researched way of escaping the pinch, improving your images, and selling more.

Xalanx

« Reply #12 on: June 20, 2008, 05:34 »
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Very good analysis, very good market research!
I also think RT has a very good point and this is one of the reasons I canceled my account with Crestock.

« Reply #13 on: June 21, 2008, 01:00 »
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Double Post!
Quote or Modify David  ::)
« Last Edit: June 21, 2008, 01:08 by Adeptris »

« Reply #14 on: June 21, 2008, 01:07 »
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This is a good move by PhotoShelter, but underlying putting this information in the Public Domain, is for one thing to promote and grow thier own collection.

This information was released at the same time as another feature "Shoot the Day" it is an open competition where anyone can sign up, take photographs on the 20th July 2008 and upload them within 7 days to thier collection, which is the same place that the existing contributors upload, a self promoting move to swell thier contributors and collection.

Quote
Every image accepted into the PhotoShelter Collection will also be available for immediate sale. Our sales team will package the best images from Shoot! The Day and present them to buyers immediately after the submission deadline.


As a Photoshelter contributor I know they have a 12 day wait for inspection, I have seen these type of promotions before and the results of the extra images to process just slow down the site and affects existing contributors

If I was "looking after my Photographers" this information and competition would have been kept in house.

David  ::)
« Last Edit: June 21, 2008, 01:09 by Adeptris »


 

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