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Author Topic: We're getting buyers - lets keep them!  (Read 1861 times)

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THP Creative

  • THP Creative

« on: June 10, 2013, 21:17 »
+1
Now that my first sale has come through (woohoo! best $11 i've ever made :) ) it's got me thinking more about the client side of the site.

I know people have listed a bunch of paypal and user registration bugs which is good, I'm glad those are getting looked at. That's crucial. But I think we also need to get a slightly more functional client account section happening to keep our buyers happy and supplied with all the data they need.

For instance, the client should be able to see how much they spent on each image, as well as the date they bought it in their Account section that lists their downloaded files, as well as a link next to the image that goes straight to the EULA.

Also, would be brilliant if authors had an option to send a "Thank You - Here's a discount" email after a purchase. eg: The site automatically sent an email 48 hours after the sale to say "thanks so much for buying from me, here's a 50% discount on your next purchase" to encourage them to come back and buy another image. The shopping cart would need a little "coupon code" box where the buyer enters their valid one-time-use code to get the discount. This would reward buyers for supporting a new website and keep them coming back. Every 5 purchases, get a 20% discount code or something.

Any more ideas for improving the client-side experience? And Leo - do you think these can be implemented as part of the theme, or would they be part of your paid plugins/support thing now?


« Reply #1 on: June 10, 2013, 21:38 »
+1
I actually gave out 50% coupons to every new buyer in my first year and very few of them came back to use it. I ended up sending out a mass email a year or so later saying that I would be canceling all outstanding coupons. Nobody rushed to use them in the month grace period that I gave either. I'm all for little marketing gimmicks, but I'm not convinced they have a huge effect on buying patterns. People just buy what they want to buy. That said, I probably should go through and reward my repeat customers. I really love the people that show up multiple times and buy here and there when they need stuff.

« Reply #2 on: June 10, 2013, 21:54 »
0
In additional sharing time, I also tried a buy two files get the second half off (which is a 25% discount). It wasn't very successful either. Most customers still bought single images or sometimes odd numbers, so it just felt like I was giving discounts for no reason.

Sadly, the biggest thing that immediately affected profits was raising prices. I can see why agencies do cash grabs. It is much easier to take a little more than to actually increase sales.

THP Creative

  • THP Creative

« Reply #3 on: June 10, 2013, 21:57 »
0
Interesting! Thanks for sharing your experiences cthoman, really appreciate it.

Would love to hear others thoughts too on the subject.

I know others have mentioned it before, but might be worth mentioning again - perhaps we need to get an Extended License option up and running soon too. Would hate to loose a buyer just because they WANT to spend more money on a better license but we don't have it available!
« Last Edit: June 10, 2013, 21:59 by Microstock Man »

« Reply #4 on: June 10, 2013, 22:09 »
0
Interesting! Thanks for sharing your experiences cthoman, really appreciate it.

Would love to hear others thoughts too on the subject.

I know others have mentioned it before, but might be worth mentioning again - perhaps we need to get an Extended License option up and running soon too. Would hate to loose a buyer just because they WANT to spend more money on a better license but we don't have it available!

i've had the same experience over the years selling shareware and on ebay - I tried coupons but few used them; I sent bonus maps & comics and rarely heard from anyone - I did get a postcard from Poland as a thank you last week

------
the system as designed now doesn't keep track of sales at all, so a user database woud be a major addition, and i'm expecting most sales will come from individuals, who can easily track their purchases already thru paypal


 

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