I've often wondered about the accuracy of Alamy's statistics in 'Alamy Measures'. I used to see quite reliably (at lesast I thought it was reliably) the number of zooms on my images, but recently I often see more sales than zooms. Can this be right?

Hopefully the attachment shows you what I'm talking about.

You're lucky, I would prefer more sales and less zooms, but it's good to know the zoom count isn't accurate.

I think they don't register zooms from every customer.  So it's quite possible for a buyer to purchase an image without a zoom showing up.

Yes, the stats are only recorded from their biggest customers. Also some sales will be made via picture requests, so these might not show up as zooms.

Not only are the views from established customers the only ones counted, sometimes a zoom might net a sale that isn't reported until a long time afterwards (eg newspaper self-reporting) and other times the customer buys without zooming.

I've also had a license issued via a distributor that became effective many months before the sale appeared in my list.

They give you an idea of what has caught someone's eye I can't think of any other particular significance. If you have the only zoom on a search it's a hopeful sign.